Patented magnetic closures will replace buttons at major department
stores in 2016
RALEIGH, N.C.–(BUSINESS WIRE)–MagnaReady® shirts, a fashionable dress shirt infused with a
patented magnetic closure system, began as a wife’s sewing project after
her husband began to lose mobility in his fingers due to Parkinson’s
disease in his early 40s. Now, CEO Maura Horton has licensed MagnaReady
LLC’s patented technology to PVH Corp. (NYSE:PVH), one of the world’s
largest apparel companies. MagnaReady® shirts already help
thousands of people dress independently and the patented magnetic
closure system will soon impact even more lives.
PVH Corp. owns and markets the iconic Calvin Klein and Tommy
Hilfiger brands worldwide. It is the world’s largest shirt and
neckwear company, and markets a variety of goods under its own brands, Van
Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW,
Warner’s and Olga, and its licensed brands, including Speedo,
Geoffrey Beene, Kenneth Cole New York, Kenneth Cole
Reaction, MICHAEL MichaelKors, Sean John and Chaps.
“MagnaReady® shirts were created out of necessity. I was honored
when it grew into helping more people than just my husband Don. And
while the magnetic closure system is a lifesaver for people with
mobility issues, it is also an incredible time saver for the average
guy,” said Horton. “It will be surreal to walk into a department store
and see shirts on the racks incorporating the patented magnetic closure
system I designed, but I am incredibly excited to watch how PVH’s shirts
incorporating this technology will impact the men’s fashion industry.
And, more importantly, hear more stories about how the shirts have
benefited my customers’ lives.”
MagnaReady® shirts contain self-closing technology that eliminate
the need to button a shirt. Simply pressing the two sides of the
shirtfront together snaps the magnets into place. Not only do MagnaReady®
shirts make it possible for people with mobility issues to dress
independently again, they also shave a few seconds off men’s dressing
routines and eliminate the potential for a buttonhole to be missed when
in a rush. Clothing that incorporates MagnaReady LLC’s patented magnetic
closure system looks no different than any other pair of pants or shirt
that can be purchased in stores. The magnetic closures are hidden
between layers of fabric and buttons or other traditional closures are
placed decoratively on garments.
Men’s sport and dress shirts incorporating MagnaReady LLC’s technology
will be available in major department stores under a PVH label in 2016.
For more information visit: www.magnaready.com.
About MagnaReady® Shirts
MagnaReady® shirts are the first fashionable, magnetic closure
dress shirts for people with limited mobility. The visionary, patented
design of MagnaReady LLC’s magnetic closure system has captured the
attention of differently abled celebrities and their stylists, and
leading apparel manufacturers. For more information visit www.magnaready.com.
Laura Baumgartner, 480-264-5133