Manchester United and Mlily in Global Partnership
- Five-year global partnership
- Mlily mattresses to be installed at Aon Training Complex
MANCHESTER, England–(BUSINESS WIRE)–Manchester United (NYSE:MANU) is today announcing a global partnership
with Mlily (SH.603313). The agreement heralds United’s first ever
Official Mattress and Pillow Partner.
The five-year deal will see Mlily support United in helping the sleep
and recovery of players.
As quality of sleep and rest are key to a player’s preparations, Mlily
will work with staff at the Aon Training Complex, where Mlily mattresses
will also be used in the Complex’s existing sleeping pods.
Mlily is highly experienced in producing and distributing mattresses and
pillows, serving worldwide retail partners for many years. The company
is a world leader in producing memory foam and other speciality foams,
from which its mattresses are made.
The company believes the partnership will strengthen the brand and
enhance further its recognition. Mlily’s brand is also visible on league
matchdays at Old Trafford, featuring on United’s digital perimeter
boards.
Manchester United Group Managing Director Richard Arnold comments:
“Mlily has an established track record of producing a high quality
product. We want to make the best use of the latest technology and
expertise that can help our team, which in this case is the sleep and
recovery of players.
“A global partnership with us will certainly help Mlily achieve its
global ambitions and bring a high quality product to our worldwide
family of fans. We look forward to working together.”
James Ni, founder of Mlily, comments:
“We have been active in multiple channels of the bedding industry for
several years. Our experience along with our commitment to producing
high quality mattresses and pillows has resulted in stress free sleep
and healthier lives for customers. These results are now available to
Manchester United’s players and will find a wider audience due to our
global partnership.”
ENDS
About Manchester United
Manchester United is one of the most popular and successful sports teams
in the world, playing one of the most popular spectator sports on Earth.
Through our 138-year heritage we have won 64 trophies, enabling us to
develop the world’s leading sports brand and a global community of 659
million followers. Our large, passionate community provides Manchester
United with a worldwide platform to generate significant revenue from
multiple sources, including sponsorship, merchandising, product
licensing, new media & mobile, broadcasting and match day.
About Mlily
Mlily, the leading mattress and pillow brand of Shanghai-based
Healthcare Ltd. Co, has been committed to bringing its customers a
comfortable sleep experience for 15 years. The product is manufactured
in 2 state-of-the-art locations in Jiangsu, China along with the
company’s research and development testing laboratories and distribution
facilities. A 3rd manufacturing facility was opened in in Serbia in
2015. MLILY mattresses and pillows are exported to countries worldwide
including Australia, Canada, France, Japan, Malaysia, United Kingdom,
and the United States. Visit www.mlily.com
Contacts
Enquiries:
Manchester United Ltd
Asmar Chaudhry, +44
(0) 161 868 8427
asmar.chaudhry@manutd.co.uk
