Mandela Poster Project Makes Long-Awaited United States Debut

Project Chronicling the Life of Nelson Mandela Will Be on Display at
Kalahari Resorts and Conventions Locations Through Summer 2016

BROOKLYN, N.Y.–(BUSINESS WIRE)–The Mandela
Poster Project has finally made its long-awaited debut in the United
States. Last night, Kalahari
Resorts and Conventions’ owner Todd Nelson, his family and Ithateng
Mokgoro, member of the Mandela Poster Project Collective, debuted the
project to a crowd of nearly 100 at the Brooklyn Museum. More than 700
artists contributed to the project, which consists of 95 posters that
chronicle the life and impact of Nelson Mandela. The project will be
touring the United States this summer through displays at the various
Kalahari Resorts properties in Wisconsin Dells, Wisconsin, Sandusky,
Ohio, and the Pocono Mountains, Pennsylvania.

“It’s amazing to be able to partner with the Mandela Poster Project
Collective to spread the spirit of Mandela through this one-of-a-kind
collection,” said Todd Nelson, founder and owner, Kalahari Resorts and
Conventions. “Mandela has an unmatchable impact on the world, and this
collection captures his significance beautifully. We look forward to
touring the project throughout the country and continuing work with the
Nelson Mandela Children’s Fund in the future.”

In May 2013, a group of designers from South Africa, including Mokgoro
and nine other members of the Mandela Poster Project Collective, came up
with an idea to celebrate the life of Madiba (Mandela’s clan name, used
as a term of endearment) by collecting 95 posters from around the world,
honoring his lifelong contribution to humanity.

Within 60 days, designers from more than 70 countries submitted more
than 700 posters. The submissions were curated, and 95 exceptional
posters that captured Madiba’s values and the essence of the initiative
were selected to form part of the Mandela 95 Poster Project Collection.

The collection has been exhibited in South Africa and many other
destinations around the world, including: Melbourne, Australia;
Barcelona, Spain; Vienna, Austria; Tokyo, Japan; Ljubljana, Slovenia;
Thessaloniki, Greece; Zagreb, Croatia; Salvador, Brazil; and now,
finally, in New York City, USA.

“Todd Nelson and his family’s dedication to bringing the project to the
U.S., and their passion for Africa, will help educate a new generation
about Nelson Mandela’s place in history,” said Mokgoro, member of the
Mandela Poster Project Collective.

The Johannesburg-based graphic designer, who is also curator of the
open-source, community-driven TEDxJohannesburg, went on to add that he
and his team hope that “the Mandela Poster Project will serve to remind
people of yet another valuable lesson to draw from Nelson Mandela’s
life: that self-organizing, decentralized, collective action is a
powerful way to effect change.”

The Nelson family has been working to bring the Mandela Poster Project
to the United States for the past few years — especially as their
connection to Africa continues to grow. Today, the African spirit of
Ubuntu, or “togetherness” — the philosophy that encompasses a belief in
a universal bond of sharing that connects all of humanity — is reflected
throughout every aspect of the company. The Mandela Poster Project is
endorsed by the International Council of Design (ico-D) and is an
officially recognized World Design Capital Cape Town 2014 project. The
organizers, known as the Mandela Poster Project Collective, work for no
personal gain and give freely of their time, expertise and resources.

In December 2013, within a month of Madiba’s passing, the collection was
sold to the Design Institute, South Africa’s national design promotion
body. This apt and pivotal acquisition successfully achieved the aim of
raising 100,000 USD toward Madiba’s final legacy wish for a much-needed
state-of-the-art health facility for the children of Southern Africa.

That wish, in the form of the Nelson Mandela Children’s Hospital, is now
a brick-and-mortar reality and is expected to open sometime before the
end of 2016.

“For us, this proves that creativity, and design especially, can play an
important role in easing solutions to many of the challenges that elude
us,” Mokgoro said. “And we don’t even need to stop doing cool stuff to
make that happen,” he added.

Next up for the Nelsons is a return to Africa in October 2016 for what
the family calls a “Kalahari One World Tour” — an expansive set of
adventures spanning 24,000 miles inspired by the spirit, humanity and
culture of Africa. This fall, the family will be visiting Mandela’s cell
on Robben Island and will continue to partner with the Nelson Mandela
Children’s Fund in 2016 and beyond.

For more information on the Mandela Poster Project or Kalahari Resorts
and Conventions, please visit www.KalahariMedia.com.

About Kalahari Resorts and Conventions

Kalahari Resorts and Conventions in Wisconsin Dells, Wisconsin,
Sandusky, Ohio, the Pocono Mountains, Pennsylvania, and coming soon to
Round Rock, Texas, delivers a “world-away” waterpark resort and
conference experience beyond expectations. The authentically
African-themed Kalahari Resorts, privately owned by the Nelson family,
is home to America’s largest indoor waterparks. All Kalahari Resorts
feature well-appointed guest rooms, full-service Spa Kalahari, a fully
equipped fitness center, on-site restaurants, unique retail shops and a
state-of-the-art conference center. Kalahari Resorts and Conventions
frequently receives awards and accolades for its guest and convention
services. Recent recognition includes: Condé Nast Traveler’s #1 World’s
Coolest Indoor Waterparks, 2016 Family Vacation Critic Favorite,
TripAdvisors’ 2016 Travelers’ Choice Awards, 2015 Reader’s Choice USA
Today’s 10 Best Indoor Waterparks, January 2015 OpenTable’s Diners’
Choice Award for Double Cut Grill’s signature dining experience for the
second consecutive year, Silver Star recognition for Best
Family-Friendly Meeting Hotel and Resort in Smart Meeting’s 2014 Smart
Stars Awards, Clean the World’s Top 50 Hot Properties in 2013, the Daily
Herald’s 2014 Reader’s Choice Awards for Best Indoor Waterpark,
selection as one of the nation’s Top Family Resorts by Family Fun
magazine for 2013, being named the Best Conference Center in the state
by the Wisconsin Hotel and Lodging Association and selection as the
Corporate Meeting Destination of the Year by Cleveland Business Connects
magazine. For reservation and guest information, call 1-877-KALAHARI
(525-2427) or visit KalahariResorts.com.
To learn more about Kalahari Resorts, members of the media are
encouraged to visit KalahariMedia.com.

Contacts

for Kalahari Resorts and Conventions
Samantha Flynn
(717)
413-0370
sflynn@jacobsonrost.com