Marbles: The Brain Store Joins Macy’s Holiday Arcade This Season

Gifting shops in select locations offer customers an eclectic
assortment of one-of-a-kind games and activities for the whole family

NEW YORK–(BUSINESS WIRE)–This season, Macy’s will add Marbles: The Brain Store to its Holiday
Arcade, an in-store gifting shop in select locations offering customers
unique and playful options for everyone on their shopping list this year.

Marbles: The Brain Store specializes in one-of-a-kind games, gifts and
gadgets that stimulate the brain and challenge the whole family. Within
Holiday Arcade shops that include Marbles, Macy’s shoppers can test out
every game and gift on display. Sales associates, known as BrainCoaches,
are trained to provide personalized recommendations based on strengths
and areas for improvement. Marbles: The Brain Store can be found at
Macy’s Holiday Arcade in New York City (Herald Square), San Francisco
(Union Square), Chicago (State Street) and McLean, VA (Tyson’s Corner).

“By adding Marbles: The Brain Store to our Holiday Arcade, Macy’s is
offering our customers another avenue for unique holiday gifts that are
engaging for the whole family,” said Dustin Jones, Macy’s senior vice
president of Fashion and New Business Development. “We are always
exploring ways to surprise and delight our customers, especially during
the holiday season, and Marbles fills a niche for educational gifts we
know they will enjoy.”

“Macy’s is a top destination for both shoppers and tourists taking in
the sights and sounds of the city during the holidays,” said Lindsay
Gaskins, CEO of Marbles: The Brain Store. “We are thrilled to share our
top holiday bestsellers and brand new favorites with Macy’s shoppers
from coast-to-coast. We hope Marbles makes their holiday shopping
experience even more enjoyable, whether it’s finding the perfect gift or
improving their own brains with our hand-picked and expert-tested items.”

Along with Marbles, specialty toy and novelty gifts feature a variety of
items, including the return of plastic and traditional train sets from
Lionel®, carefully detailed baby dolls from Madame Alexander
and holiday-themed dog-friendly gifts from Harry Barker, in addition to
a wide variety of finger and hand puppets, officially licensed soft
plush Felix The Cat toys by GUND, and Micro Kickboard scooters for
little ones on the go.

Build-A-Bear Workshop® shop-in-shops at seven Macy’s
locations will allow customers to take part in the full Build-A-Bear
Workshop experience inside a Macy’s store. To help shoppers get into the
PEANUTS® holiday mood, special merchandise displays at eight
locations will feature an exclusive assortment of PEANUTS product. From
a miniature version of the famed Charlie Brown Christmas Tree to books,
lunch boxes, totes and tees, a perfect PEANUTS-themed gift awaits the
fan in your family at Macy’s.

In addition to five locations opened last year at Macy’s Union Square
(San Francisco), Macy’s Dadeland (Miami), Macy’s State Street (Chicago),
Macy’s Herald Square (Manhattan, NY) and Macy’s Center City
(Philadelphia), Macy’s Holiday Arcade will host a selection of holiday
gifts at Macy’s Del Amo (Torrance, CA), Macy’s Mission Viejo (Mission
Viejo, CA), Macy’s Brea (Brea, CA), Macy’s Minneapolis (Minneapolis),
Macy’s Lenox (Atlanta) and Macy’s Tyson’s Corner (McLean, VA).

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 775
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at Via its
stores, e-commerce site, mobile and social platforms, Macy’s offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy’s is known for such epic
events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day
Parade®, as well as spectacular fashion shows, culinary events, flower
shows and celebrity appearances. Macy’s flagship stores — including
Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, and Dadeland in Miami and South Coast Plaza in
southern California — are known internationally and are leading
destinations for visitors. Building on a more than 150-year tradition,
and with the collective support of customers and employees, Macy’s helps
strengthen communities by supporting local and national charities giving
more than $69 million each year to help make a difference in the lives
of our customers.

For Macy’s media materials, including images and contacts, please visit
our online pressroom at

About Marbles: The Brain Store

Marbles: The Brain Store offers hand-picked, expert-tested
products designed to strengthen and stimulate the brain including games,
gifts and gadgets. All items are reviewed and pre-approved by
scientists, neurologists, therapists and other brain health experts. For
a full list of locations and more information, please visit


Macy’s Media Relations
Holly Thomas, 646-429-5250
Strider Fukami, 646-429-5213