Mark McClusky Named Digital Editor for Time Inc.’s Sports Illustrated Group

Editorial Appointment Follows New Digital Alliance Between SI and
Fox Sports Digital

NEW YORK–(BUSINESS WIRE)–Award-winning journalist and digital trailblazer Mark McClusky will
become the new Digital Editor for Time Inc.’s (NYSE: TIME) Sports
Illustrated Group, it was announced today. McClusky has been at the
forefront of digital innovation for nearly two decades. He joins the SI
Group from Wired, where as
Editor he achieved record traffic and garnered several top industry
honors, and as Head of Operations overseeing product, business and
audience development he delivered groundbreaking initiatives and product

McClusky will shape the digital strategy for Sports Illustrated, Golf,
SI Kids and SI Swimsuit, including oversight of their digital news
gathering operations, social and video teams. He will also orchestrate
deeper collaboration and cross-brand initiatives throughout the company,
including on a daily basis with the FanSided Network and SI Play and SI
Group partners Fox Sports and 120 Sports. He begins on September 26,
after relocating from San Francisco, and will report to Time Inc. Sports
Group Editorial Director Chris Stone and Time Inc. Digital Director Will

“Mark is another game-changer for us. He’s a leading-edge innovator—not
just from a journalistic and content development standpoint, but also
from a product and operational standpoint,” said Stone. “The depth of
his knowledge and appreciation for Sports Illustrated, coupled with his
proven track record of innovation and change, uniquely positions him to
continue SI’s transformation as a leading digital sports voice. We are

McClusky’s appointment is the latest in series of major sports
initiatives for Time Inc. and the SI Group, such as the just-announced
digital content and ad sales alliance between Sports Illustrated and Fox
Sports Digital that links their respective digital sites into a premium
sports network that on average is projected to reach approximately 70MM
fans per month, which would be No. 2 in sports. Last month new
and SI Play platforms were premiered and for the first half of 2016,
FanSided was the fastest growing digital network in sports.

“SI is making incredibly smart, surprising and league-leading moves in
the digital space, and makes yet another with Mark’s hire,” said Lee.
“He will ignite digital creativity and enterprising thinking not just
for our brand, but for the company.”

While Editor for
(2013-2015) the site posted record traffic and readership numbers and
garnered industry recognition for editorial excellence, including eight
Webby Awards and three National Magazine Award nominations, two of which
were brand-wide nominations for General Excellence (2014, ‘15). McClusky
then transitioned to Head of Operations, leading product, technology,
audience and business development for the entire brand, a role he held
until joining SI. In that capacity he spearheaded
a groundbreaking initiative to offer ad-blocking users an ad-free
subscription to; led
a first-of-its-kind editorial partnership between Wired and SI about the future
of football
; and developed the brand’s expansion across emerging
platforms, such as Facebook Instant Articles and Google AMP. He was also
editor of the newsstand-only Wired Test magazines and
created Playbook, its sports technology blog.

“There’s never been a better time to be a sports fan, and there’s never
been more of a need for the high-impact stories that Sports Illustrated
tells better than anyone else,” said McClusky. “With innovation and
smart investment the SI Group is well-positioned to deliver these
stories across the booming digital universe. I can’t wait to help the
team push the boundaries of content creation to build on its momentum
and deliver new experiences to sports fans everywhere.”

This is also a return to SI for McClusky, who began his career as a
reporter at the magazine. He was one of the founding editors of Sports
Illustrated’s website and also a staffer for Sports
Illustrated Olympic Daily
, the magazine’s publication at the 1996
Atlanta Summer Olympics. He then went on to senior editorial roles as
editor at Mobile PC magazine and Editor in Chief of

He is the author of the New York Times bestseller Faster,
Higher, Stronger: How Sports Science is Creating a New Generation of
Superathletes, and What We Can Learn from Them
, published in
2014, and his magazine writing has been featured in The
Best American Science and Nature Writing
 series. McClusky
has also spoken broadly on sports science and technology, including at
South by Southwest and the MIT Sloan Sports Analytics conference.


Time Inc.’s Sports Illustrated is the preeminent journalistic enterprise
covering the world of sports both on and off the field. Debuting in
1954, SI has garnered worldwide acclaim for its award-winning
storytelling born from an independent voice and for its unparalleled
access to the most popular athletes and newsmakers from the sports
world. This is the underpinning of the franchise, which now boasts a
group of best-in-class consumer products and platforms reaching more
than 73 million. The Sports Illustrated Group features the most-read
sports magazine, a top 10 sports digital network and marquee
franchises—Sports Illustrated Films,, the FanSided Network
of sites and apps, Sports Illustrated Swimsuit, Sportsperson of the
Year, the SI Golf Group (Golf magazine,, SI Golf +), Extra
Mustard and Sports Illustrated Kids. For more information, visit and
follow @SINow
on Twitter, @SportsIllustrated on Instagram
and Facebook
and SI_mag on Snapchat.


Time Inc. (NYSE: TIME) is one of the world’s leading media companies,
with a monthly global print audience of over 120 million and worldwide
digital properties that attract more than 150 million visitors each
month, including over 60 websites. Our influential brands include
People, Sports Illustrated, InStyle, Time, Real Simple and Southern
Living, as well as more than 50 diverse titles in the United Kingdom.


Time Inc.
Danny Leonard, 212-522-0361