Martha Stewart Pets® Collection, Available Exclusively at PetSmart, Offers a Fresh Look at Pet Holiday Fashion and Gifts

From Apparel and Toys to Pampering and Home Décor, Holiday Line
Offers Martha’s Take on Petsgiving – Celebrating the Holidays with our
Pets

PHOENIX–(BUSINESS WIRE)–From classic barn coats and festive bow-tie collars to plaid sweaters,
beauty products, and cozy holiday-themed beds, the Martha Stewart Pets
holiday collection, available exclusively at PetSmart®, provides
a variety of festive ways to bring the spirit of Petsgiving home for the
holidays.


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Dogs and cats will look their best for the family photo this season
donning Martha’s reindeer and plaid sweaters, a polka dot “Mrs. Claus”
dress and holiday hoodies. Charming harnesses with candy cane stripes
and Martha’s signature barn coat ensure pets look great and stay warm
when heading outside for hayrides, holiday bonfires and other events.

“We all need winter outerwear to stay warm during the cold months. Our
pets are no exception,” said Martha Stewart, founder and chief creative
officer of Martha Stewart Living Omnimedia, Inc. “Pets like stylish,
comfortable and fun outfits. We thought it would be great for dogs to
have their own classic jackets with bright holiday colors so they can
celebrate right along with their owners!”

This year’s product design reflects a playful take on the holidays,
adding modern hues of pink and light blue to traditional reds and
greens. The collection also offers whimsical character outfits like
penguins, reindeer, Santa Claus and elves. Pet collars feature bows and
oversized snowflakes, plus fun prints and holiday colors inspired by
candy and peppermint images from past issues of Martha Stewart Living.

Pet Home Décor: The Martha Stewart Pets holiday collection
delivers cheerful home décor items like ceramic bowls featuring snowmen,
seasonal peppermints and holiday sentiments. Pets can sleep in comfort
this season on a cozy Santa pillow or reindeer bolster bed, or inside an
igloo bed that’s perfect for cats and small dogs.

Festive Toys: Consistent with the seasonal collection, Martha
Stewart Pets elf toys, candy cane holiday squeakers and penguins adorned
with peppermints illustrate the spirit of the season. Cats are sure to
love Santa Claus door danglers, holiday feather teaser toys, and
catnip-filled mice—perfect for celebrating Petsgiving with furry family
members.

Pampering Gifts: Parents can pamper their pets with a variety of
new natural, hypoallergenic bath and grooming products including mud
masks, bath salts, nose and paw lotion, and bubble bath. These beauty
items from Martha Stewart Pets make perfect stocking stuffers. Pets can
also enjoy a trip to the PetSmart grooming salon, where we offer three
exclusive Martha Stewart Pets Naturals Packages. These grooming services
include premium shampoo and conditioner with natural ingredients such as
grapefruit, coconut oil, honey and oatmeal to help soothe and strengthen
your pet’s skin and coat.

“We are especially excited about this year’s Martha Stewart Pets holiday
collection, as it offers pet parents a range of on-trend apparel,
accessories, toys, beauty and home décor items featuring Martha’s
special take on the season,” said Eran Cohen, chief customer experience
officer, PetSmart. “The range of Martha’s holiday line gives pet parents
so many options to get involved in Petsgiving – the season-long
celebration where we can be merry with our best friends and show them
how much we appreciate the unconditional love they share 365 days a
year.”

Find all Martha Stewart Pets holiday products here
at the collections Holiday Shop.
For more information about
PetSmart’s holiday products, deals and store hours, visit petsmart.com/holiday.
Selection of products may vary by location.

About PetSmart®

PetSmart,
Inc.
is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, operate approximately 1,433 pet stores in the United States,
Canada and Puerto Rico and approximately 202 in-store PetSmart®
PetsHotel®
dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp
TM day care services and pet adoption
services in-store. Our portfolio of digital resources for pet parents –
including PetSmart.com,
PetFoodDirect.com,
Pet360.com,
OnlyNaturalPet.com
and petMD.com
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart
Charities™
and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of more than 450,000 homeless pets each year. In addition,
PetSmart supports organizations that make communities a better place to
call home through our philanthropy program, PetSmart
Gives Back
™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.

Follow PetSmart on Twitter: @PetSmart
Find
PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media
and merchandising company, inspiring and engaging consumers with
unique lifestyle content and distinctive products. The Company
reaches approximately 100 million consumers across all media platforms
each month and has a growing retail presence in thousands of retail
locations. MSLO’s media brands, available across multiple platforms,
include Martha Stewart Living, Martha Stewart Weddings, and Everyday
Food; the Company also offers books and utility apps. MSLO’s television
and video programming includes “Martha Stewart’s Cooking School” and
“Martha Bakes” series on PBS, in addition to made-for-the-web video and
a vast library of how-to content available online. MSLO also designs
high-quality Martha Stewart products in a range of lifestyle categories
available through select retailers, including The Home Depot, Macy’s,
JCPenney, Staples, PetSmart, Michaels and Jo-Ann Fabric & Craft Stores.
The MSLO family of brands also includes Chef Emeril Lagasse’s media and
merchandising properties. Additional information about MSLO is at www.marthastewart.com.

Contacts

Golin for PetSmart
Danielle Bickelmann, 972-341-2503
dbickelmann@golin.com
or
Martha
Stewart Living Omnimedia
Jana Branson, 212-827-8123
jbranson@marthastewart.com
or
PetSmart
Media Line
623-587-2177