Marvel Launches Global #GrootDancebomb Challenge to Plant a Quarter Million Trees in Honor of Earth Month and Groot, The Galaxy’s Top Tree
Dance Extraordinaire D-trix Takes Toy-Inspired #GrootDancebomb
Challenge to the Streets to Support The Nature Conservancy
through the Disney Conservation Fund
GLENDALE, Calif.–(BUSINESS WIRE)–As tree-like creature Groot dances back into theatres in Guardians Of
The Galaxy, Vol. 2 on May 5, Marvel today announced the global
#GrootDancebomb challenge. An intergalactic twist on the social
photobomb phenomenon, the #GrootDancebomb challenge blends surprise and
dance to spread Groot-will during Earth Month working with the Disney
Conservation Fund to support forest restoration through The Nature
Conservancy.
Marvel gave YouTube super star Dominic “D-trix” Sandoval an early look
at Groot and his new dancing toy line, and challenged him to create a
Groot inspired dance move to surprise and delight unsuspecting fans –
the #GrootDancebomb was born. D-trix choreographed the ultimate “Groot
move” to pull off the prank, before bringing it to the unsuspecting
streets of Los Angeles. Watch the results here.
Marvel is now calling for fans to support the #GrootDancebomb Earth
Month challenge by busting out a signature Groot move at an expected
moment, using a dancing Groot toy to surprise someone, or even just
liking or sharing Marvel’s video starring D-trix.
From April 18-May 5, like or share this video on YouTube or Facebook or
post your own using #GrootDancebomb
on Instagram or Twitter, and help plant up to a quarter of a million
trees! Marvel and the Disney Conservation Fund will direct a $1 donation
to The Nature Conservancy to plant 1 tree for each action, for a minimum
donation of $50,000 and a maximum of $250,000.
“Groot was one of the break-out characters from Marvel’s Guardians Of
The Galaxy, and has quickly become a fan favorite,” said Josh Silverman,
Executive Vice President, Global Licensing, Disney Consumer Products and
Interactive Media. “As we launch the toy line for the new movie, we’re
excited to share the #GrootDancebomb challenge combining a little bit of
fun and a little bit of doing good— just like the Guardians themselves.”
Fans watching Marvel’s #GrootDancebomb video will also be treated to
D-trix’s signature dance style interspersed with Easter egg Groot toy
cameos from Funko, Jakks Pacific, Hasbro and KIDdesigns—all of which can
be utilized as perfect props for the unsuspicious dance set-up. These
along with other exciting Guardians Of The Galaxy, Vol. 2 merchandise
are available now at major retailers and Disney Store and
DisneyStore.com for fans of all ages to enjoy.
“I’ve been a Marvel fan my whole life, so working on the #GrootDancebomb
challenge was a dream come true,” said D-trix. “I found inspiration in
Groot’s personality and the fun dance moves featured in the toys. I’m
excited to share the #GrootDancebomb challenge with fans around the
world and hope to inspire others to join the movement.”
Join the #GrootDancebomb challenge and view the video on Marvel
YouTube channel.
About Marvel Entertainment, LLC
Marvel
Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world’s most prominent character-based
entertainment companies, built on a proven library of more than 8,000
characters featured in a variety of media over seventy-five years.
Marvel utilizes its character franchises in entertainment, licensing and
publishing. For more information, visit marvel.com.
© 2017
About the Disney Conservation Fund
Established
on Earth Day in 1995, the Disney Conservation Fund (DCF) has proudly
contributed more than $65 million in grants to nonprofit organizations
working across the globe to Reverse the Decline of at-risk
wildlife and Increase the Time that kids and families spend in
nature. The DCF hopes to inspire youth to become positive environmental
stewards, and protect the planet ensuring a brighter tomorrow for all.
For more information about Disney’s commitment to conservation visit
disney.com/conservation or connect @DisneyAnimals on Facebook, Twitter
and YouTube.
About The Nature Conservancy
The
Nature Conservancy is a global conservation organization dedicated to
conserving the lands and waters on which all life depends. Guided by
science, we create innovative, on-the-ground solutions to our world’s
toughest challenges so that nature and people can thrive together. We
are tackling climate change, conserving lands, waters and oceans at
unprecedented scale, and helping make cities more sustainable. Working
in more than 65 countries, we use a collaborative approach that engages
local communities, governments, the private sector, and other partners.
To learn more, visit www.nature.org
or follow @nature press on Twitter.
Contacts
Disney Consumer Products and Interactive Media
Bret Ingraham, +1
818-544-0690
Breton.M.Ingraham@disney.com
or
Monica
Fernandez, +1 818-544-0378
Monica.C.Fernandez@disney.com
