Massive “Wooden ‘Pythagorean’ Musical Instrument” Plays Christmas Songs NESCAFÉ GOLDBLEND BARISTA i COFFEE MOMENT ENSEMBLE
Demonstration video launched Monday, December 12
URL: https://www.youtube.com/watch?v=BKQNsPOj8JQ
TOKYO–(BUSINESS WIRE)–Nestlé Japan Ltd. (“Nestle”) released a demonstration video of its
unique “Pythagorean” musical instrument on Monday, December 12, 2016.
The instrument serves as part of the NESCAFÉ GOLDBLEND BARISTA i COFFEE
MOMENT ENSEMBLE, which is being held for a limited time from Friday,
Dec. 2 to Sunday Dec. 25. The instrument name itself is derived from
popular Japanese “Pythagorean” devices, which are more commonly known as
Rube Goldberg machines in the US or Heath Robinson contraptions in the
UK.
The Pythagorean instrument is designed as a massive coffee mug that
measures roughly 3.5 m in height and 3 m in width. A wooden ball is
released from the top into a staircase-shaped maze that plays Christmas
songs as it rolls downwards striking the tuned xylophone steps on its
way in a whimsical and entertaining display. The contraption consists of
180 xylophone keys and 1450 individual parts. Its construction required
approximately five months and utilized laser machining as well as a
number of other cutting-edge technologies.
Many customers have already been enjoying the Pythagorean instrument,
which is part of the NESCAFÉ GOLDBLEND BARISTA i COFFEE MOMENT ENSEMBLE,
a limited time Christmas event designed to inject even more interactive
fun into Nestlé’s concept of connecting people through coffee-time
moments delivered by its NESCAFÉ GOLDBLEND BARISTA i (“BARISTA i”), a
Bluetooth®1 capable coffee machine.
1: The Bluetooth®
word mark and logos are registered trademarks of Bluetooth SIG, Inc.,
and used under license by Nestlé Japan Ltd.
Launched on Monday,
December 12, the wooden Pythagorean musical instrument demo video shows
how brewing a coffee on the BARISTA i with NESCAFÉ App prompts it to
play a Christmas songs with enchanting tones. It also depicts the
collection of nationwide ‘coffee moments’ that are displayed on the
large screen at the venue. This allows customers to enjoy a simulated
experience of the NESCAFÉ GOLDBLEND BARISTA i COFFEE MOMENT ENSEMBLE.
How the Wooden Pythagorean Musical Instrument
works
-
Brew a coffee via the NESCAFÉ GOLDBLEND BARISTA i dedicated NESCAFÉ
App. - On the app, select the emoticon that best fits your current mood.
-
The emoticon then transforms into a cute bird character and appears on
the screen at NESCAFÉ Harajuku. -
At the same time, a wooden ball is released from the top of the wooden
Pythagorean instrument to play a melody as it rolls down striking the
tuned steps. -
A different melody plays on each day of the event in conjunction with
data at the time of brewing from BARISTA i users nationwide who use
the NESCAFÉ App to brew.
*The performed songs aim to encourage
Christmas spirit, consisting of the following three well-known songs:
“We
wish you a Merry Christmas”
“Joy to the World”
“Winter
Wonderland”
Contacts
For press-related inquiries concerning this release, please contact:
The
“NESCAFÉ GOLDBLEND BARISTA i” Public Relations Office
(c/o)
Initial Inc.
Yui Matsushita/Atsuko Maruyama/Miho Chikuma,
+81-3-5572-6064 (Japanese correspondence only)
nbai@vectorinc.co.jp
(English or Japanese correspondence)
