MasterCard Celebrates the City of Champions with the Launch of Priceless Boston

Cardholders Can Now Go from the Everyday to Priceless with Access to
One-of-a-Kind Experiences in Boston

To tweet this news, copy and paste http://newsroom.mastercard.com/?p=57242
to your Twitter handle with the hashtag: #PricelessBoston

PURCHASE, N.Y.–(BUSINESS WIRE)–Ask David Ortiz, the famed Red Sox designated hitter, for batting tips
during a private meet and greet. Take the kids to a pizza making class
with Chef Ken Oringer. Attend a Boston Pops concert and meet conductor
Keith Lockhart. Bostonians and Beantown visitors alike now have access
to these exclusive experiences and dozens more with the launch of Priceless
Boston
, MasterCard announced today.

“Priceless Boston was created to celebrate the best Boston has to offer,
from its highly celebrated sports teams, to its world-class education
and arts programs, rich history, and delicious cuisine,” said Raja
Rajamannar, chief marketing officer, MasterCard. “From North End to
South End, we are working with our partners to bring our cardholders
that live in or visit the city one-of-a kind experiences about which
they are passionate.”

Boston is the seventh city in the U.S. to join the MasterCard Priceless
Cities 
program, designed to bring consumers closer to their
passions – dining, sports, shopping, arts and entertainment, and travel
– through one-of-a-kind experiences and exclusive access. Initial
partners in Priceless Boston include the Boston
Red Sox
, Boston
Pops
, Museum
of Science
, TPC
Network golf courses
, exhale
spa
, and restaurateur Ken
Oringer
, among others.

“I’m proud to be partnering with MasterCard to help launch their
Priceless campaign in Boston. This city has embraced me and my family
for the past 14 years and I’m proud to call Boston home,” said David
Ortiz
, Boston Red Sox player and Priceless Boston launch partner.
“I’ve experienced so many of my greatest memories here and I’m now
excited to be able to share some of the Priceless experiences this city
has to offer with you.”

From EAT to PLAY to SHOP and STAY,
MasterCard cardholders will have access to a wide variety of priceless
experiences throughout the year. A sample of additional experiences that
are available starting today on www.priceless.com/boston
includes:

  • A Priceless day at Fenway Park that includes a Red Sox player
    meet-and-greet, VIP pre game tour, premium game tickets and one inning
    inside the Green Monster
  • A VIP experience with Boston Ballet that includes the best seats in
    the house to Mikko Nissinen’s Swan Lake, backstage access to meet the
    dancers, and more
  • Walk inside the ropes alongside PGA TOUR professionals at the Deutsche
    Bank Championship
  • Take part in a hands-on sushi-making class at one of Boston’s most
    acclaimed Japanese restaurants, Uni, with Chef Ken Oringer
  • Journey to the Samuel Adams Brewery for an exclusive after-hours tour,
    which includes rare access to the barrel room and specialty beer
    tastings
  • A space exploration experience led by a former NASA astronaut in the
    Charles Hayden Planetarium at the Museum of Science

“I’m pleased that the Boston Pops, one of America’s cultural treasures,
is part of the Priceless Boston campaign,” said Boston Pops Conductor
Keith Lockhart. “This city has so many wonderful attributes, and
MasterCard’s Priceless Boston is offering the best in unique Boston
experiences.”

For MasterCard cardholders with the new JetBlue Card, select Priceless
Boston experiences have been curated that give them access to some of
the very best Boston has to offer. JetBlue
and Barclays announced
the new suite of JetBlue MasterCard credit
cards earlier this year.

Launched in summer 2011 in New York, Priceless Cities has since helped
fuel unforgettable moments by curating priceless experiences in over 40
cities around the world, to give cardholders new ways to discover some
of the world’s global destinations. MasterCard cardholders interested in
learning more about Priceless Boston, including how to book, reserve and
purchase offers, can visit www.priceless.com/boston.

About MasterCard

MasterCardwww.mastercard.com,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNewsjoin
the discussion on the Beyond
the Transaction Blog
 and subscribe for
the latest news on the Engagement
Bureau
.

Contacts

Media:
Robyn Cottelli, 914.249.1347
robyn.cottelli@mastercard.com