Matcha LOVE Sweetens Clean Energy Portfolio with New Barista-Style Matcha Green Tea Powder Mix

Leading Purveyor of Premium, Whole-Leaf Green Tea Products Debuts
Extension of Culinary Matcha Powder Line at Winter Fancy Food Show 2017

, a revitalizing line of whole-leaf green tea
powders and beverages crafted to deliver a naturally energizing boost in
each sip, today announced it will unveil new Sweetened Matcha Green Tea
Powder Mix at the 2017 Winter Fancy Food Show in San Francisco, CA at
the ITO EN® booth #1562. A convenient way to enjoy the
delicious flavor and gentle energy boost of popular coffee shop matcha
lattes, matcha LOVE Sweetened Matcha Green Tea Powder Mix allows anyone
to craft hot or cold barista-worthy matcha beverages at home in a single
step by simply whisking with water, milk or any dairy-free alternative.
The new product will begin shipping to retailers nationwide in March

A first for the brand, the convenient matcha powder allows both novice
and bonafide green tea drinkers to reap the gentle energy boost of
whole-leaf green tea, without the fuss of steeping or brewing methods.
Made with a pure blend of 100 percent Japanese matcha and sugar, each
scoop boasts the rich, savory taste of matcha with just the right touch
of sweetness. Matcha LOVE allows tea connoisseurs to experience a
refreshed approach to the coveted wellness trend, all while enjoying a
naturally invigorating boost of clean energy and nutrients to stay
grounded no matter where the day takes them.

“Matcha madness is here to stay and is anticipated to make an even
bigger presence this year, so we’re thrilled to offer a convenient and
approachable way for anyone to enjoy matcha just like they would at an
expensive coffeehouse, right in their own kitchens,” said Rona Tison,
Senior Vice President of Corporate Relations for ITO EN (North America)
INC. “Crafted with authentically harvested, 100 percent whole-leaf green
tea leaves, our Sweetened Matcha Green Tea Powder Mix allows tea lovers
of every level to experience the restorative powers of matcha in a warm
latte or cold smoothie, and is welcomed as a strong addition to our
existing line of finely-milled teas.”

Celebrating a modern take an on ancient ritual, Sweetened Matcha Green
Tea Powder Mix is made with vibrant, whole-leaf Japanese green tea
leaves that are traditionally cultivated in Japan using time-honored
farming techniques. This includes a critical shaded growth period,
allowing the plant roots to draw vital nutrients into the tea leaf prior
to harvest before the leaves are finely milled into a satiny powder.

The release of matcha LOVE Sweetened Matcha Green Tea Powder Mix comes
in unison with the brand’s newly launched “Stay Grounded” campaign. A
first for the company, the Stay Grounded initiative focuses on matcha
LOVE’s honest process of green tea cultivation, and products that
provide sustained energy while promoting a state of calm alertness and
balance in everyday life. Matcha LOVE Sweetened Matcha Green Tea Powder
Mix is a vitalizing swap for coffee and energy drinks, and is a
versatile no-fuss powder that can also be blended into an energy-packed
green smoothie or smoothie bowl, yogurt or a matcha dessert. Matcha LOVE
Sweetened Matcha Green Tea Powder Mix is available in resealable 8 oz.

The innovative product joins the brand’s extensive line of whole-leaf
green tea products, including ceremonial and culinary powders, as well
as ready-to-drink matcha shots and iced teas. Matcha LOVE is available
at natural food stores and specialty supermarkets nationwide, including
Whole Foods Market, Sprouts Farmers Market, Albertsons, The Fresh Market
and more, as well as at ITO EN brand retail stores and online at For more information on matcha LOVE and its products, please

About matcha LOVE®

, is the creation of ITO EN (North America) INC., a
line of revitalizing green tea powders and beverages made from vibrant
and flavorful whole-leaf Japanese green tea. A modern take on an ancient
ritual, matcha LOVE products deliver a balanced flow of clean energy
without the crash to help you stay grounded and present with a sense of
clarity and mindfulness. With a robust family of ceremonial and culinary
powders, ready-to-drink matcha shots and iced teas, all matcha LOVE
products harness the full vitality of the entire green tea leaf. To
learn more about matcha LOVE, visit,
‘like’ us on Facebook
or follow us on Twitter
and Instagram.

About ITO EN (North America) INC.:

(North America) INC., a subsidiary of ITO EN (Japan) LTD., is an
innovative beverage industry leader dedicated to creating authentic
products that embody the company’s five principles of Natural, Healthy,
Safe, Well-designed and Delicious. ITO EN is specifically known as a
global leader in green tea with award-winning brands, including TEAS’ TEA®,
Oi Ocha, ITO EN Shots and matcha LOVE®. To learn more about
ITO EN, visit,
‘Like’ us on Facebook
or follow us on Twitter
and Instagram.


Rachel Kay Public Relations
Alyssa Wickham, 858-888-0148