McDonald’s Happy Meals “Power Up” with Toys Based on Mario and Friends

Purchase a Happy Meal for the Chance to Enter to Win a Nintendo
Switch System

REDMOND, Wash.–(BUSINESS WIRE)–Nintendo is partnering with McDonald’s to bring some of its most famous
characters from the Mushroom Kingdom to Happy Meals everywhere. Starting
today and running through May 22, anyone who purchases a Happy Meal at
participating McDonald’s restaurants across the U.S. will receive one of
eight fun toys based on Super Mario characters. These classic and
instantly recognizable characters are also featured in the upcoming Mario
Kart 8 Deluxe
game for Nintendo’s newest system, Nintendo
Switch
.


“Nintendo is always looking for ways to expand its brand, and a
partnership with the family-friendly McDonald’s restaurants felt like a
great fit,” said Doug Bowser, Nintendo of America’s Senior Vice
President of Sales and Marketing. “Like Mario, Happy Meals are something
both kids and parents grew up with.”

Nintendo fans will want to collect each of the eight toys, which include
Mario, Luigi, Princess Peach, Bowser, Yoshi, Invincible Mario, a Red
Koopa Shell and 1-Up Mushroom. Each one of the toys has a special
function, like a translucent Mario that lights up in different colors.

In addition to the toys, families can take their fun to the next level
by entering a sweepstakes for a chance to win one of 100 Nintendo Switch
Prize Packs inclusive of a Nintendo Switch system and the Mario
Kart 8 Deluxe
game. Eligible customers that scan and purchase a meal
at McDonald’s using the McDonald’s mobile app between now and May 22
will be entered. Customers get one entry for redeeming any deal in the
app and two entries when they purchase a Happy Meal. No purchase
is necessary to enter. The sweepstakes is open only to residents
of the United States who are 13 and older. Official rules for the
sweepstakes, including details about how to enter without making a
purchase, can be found at online and http://www.PlayatMcD.com
and at participating McDonald’s restaurants.

When Mario Kart 8 Deluxe launches on April 28, it will do so with
more characters, karts and tracks than any other game in Mario Kart
history. This racing game is the definitive version of Mario Kart 8
and includes a revamped Battle Mode that players of all ages can enjoy
together (additional games, systems and accessories may be required for
multiplayer mode and are sold separately). For more information about Mario
Kart 8 Deluxe
, visit http://mariokart8.nintendo.com/.

Remember that Nintendo Switch features parental
controls
that let adults manage the content their children can
access. For more information about other features, visit http://www.nintendo.com/switch/.

Nintendo is not a sponsor, co-sponsor or administrator of this
sweepstakes.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Nintendo Switch
system and the Nintendo 3DS family of portable systems.
Since 1983, when it launched the Nintendo Entertainment System,
Nintendo has sold more than 4.4 billion video games and more than 700
million hardware units globally, including Nintendo Switch and the
Nintendo 3DS family of systems, as well as the Game Boy,
Game Boy Advance, Nintendo DS family of systems, Super NES,
Nintendo 64, Nintendo GameCube, Wii
and Wii U systems. It has also created industry icons that
have become well-known, household names, such as Mario, Donkey Kong,
Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of
America Inc., based in Redmond, Wash., serves as headquarters for
Nintendo’s operations in the Americas. For more information about
Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com,
a password-protected site. To obtain a login, please register on the
site.

Contacts

GOLIN
Rich George, 415-318-4342
rgeorge@golin.com
or
Eddie
Garcia, 213-335-5536
egarcia@golin.com