Meet REED the Next Must-Have Designer at Kohl’s

Reed Krakoff will debut limited-edition collection at Kohl’s and spring 2016

(NYSE: KSS) today announced an unprecedented partnership with designer
Reed Krakoff that will include handbags and apparel. A three-time
Council of Fashion Designers of America, Inc. award winner, known for
his tenure as executive creative director at Coach, Inc., as well as his
eponymous label, Krakoff is teaming up with Kohl’s for the launch of his
first ever retail partnership. Responsible for designing, touching and
influencing more handbags than any other designer in the world,
his collection, called REED, will be available exclusively at Kohl’s and for
spring 2016.

“The REED collection is inspired by iconic looks, with the emphasis on
craftsmanship and quality synonymous with Reed Krakoff,” said Michelle
Gass, Kohl’s chief merchandising and customer officer. “Each piece is
the perfect combination of function, elegance and fun, which we know
will be sought-after by women across the country this spring. The
collection also includes several options for women to personalize her
look by quickly and simply adding an accessory. This provides even more
opportunities for our customers to bring the products they love to life,
in a way that works best for them.”

Handbags are at the core of the collection and impeccably reflect
Krakoff’s distinguished style from more than 25 years as a leader in the
industry. The new REED collection will additionally include American
sportswear-inspired apparel, embracing unexpected color-blocking,
statement stripes and novelty fabric and prints. Prices for the entire
collection range from $15.00 to $129.00.

“When Kohl’s presented me with this great opportunity, I couldn’t say
no,” said Reed Krakoff. “Everyday luxury embodies the best of American
fashion. The ability to create great design at an incredible value is
more relevant today than ever before. Great style is all about the
unexpected, and Kohl’s is an amazing platform for this limited-edition

About Kohl’s

Kohl’s (NYSE: KSS) is a leading specialty department store with 1,16 6
stores in 49 states. With a commitment to inspiring and empowering
families to lead fulfilled lives, the company offers amazing national
and exclusive brands, incredible savings and inspiring shopping
experiences in-store, online at
and via mobile devices. Committed to its communities, Kohl’s has raised
more than $274 million for children’s initiatives nationwide through its
Kohl’s Cares® cause merchandise program, which operates under Kohl’s
Cares, LLC, a wholly-owned subsidiary of Kohl’s Department Stores, Inc.
For additional information about Kohl’s philanthropic and environmental
initiatives, visit
For a list of store locations and information, or for the added
convenience of shopping online, visit

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About Reed Krakoff

Reed Krakoff is an American fashion designer and Creative Director of
his eponymous label. From 1996 to 2013, he also served as Executive
Creative Director of Coach, Inc. Celebrated for his graphic, sculptural
and uniquely modern style, Krakoff’s work includes ready-to-wear,
handbags and accessories, shoes, jewelry, fragrance and home design. Mr.
Krakoff is the recipient of three Council of Fashion Designers of
America Awards for Accessory Design as well as numerous other fashion
and design awards. The Reed Krakoff brand is headquartered in New York


Lisa Hellman, 917-339-7149
Verette, 262-703-7008