Meet Your New Squeeze: New hello Products Naturally Friendly Toothpastes Now in Oral Care Aisle at National Retailers

MONTCLAIR, N.J.–(BUSINESS WIRE)–hello® naturally friendlyTM oral care debuts new
toothpaste options bringing smiles to kids and adults alike.
Fluoride-free and SLS-free toothpastes for both kids and adults are now
available, as well as hello extra whitening pure mint peroxide free
toothpaste with fluoride. In addition to the new products, hello has
updated its kids and adult toothpaste packaging to FSC-certified,
responsibly-sourced craft paper boxes printed with soy inks. The unique
designs feature bold colors and the brand’s signature tone of voice, a
blend of serious science with a wink.

hello respects a brusher’s right to choose. For those who prefer
toothpaste without fluoride and SLS, hello’s new fluoride-free SKUs for
kids and adults are made with aloe vera, erythritol and xylitol. hello’s
fluoride-free pastes help clean, whiten and remove plaque. hello kids
fluoride-free and SLS-free toothpaste is available in a natural
watermelon flavor. For adults, fluoride-free and SLS-free toothpaste is
offered in a natural sweet mint flavor. And like all of hello
toothpastes, they taste simply fab.

“We wanted to develop effective oral care that’s as friendly as
possible,” said Craig Dubitsky, founder and CEO of hello products. “Some
folks don’t dig fluoride, SLS, or peroxide, so we set out to create new,
naturally friendly options that folks wouldn’t just use, but that they’d
love. With ingredients like xylitol, stevia, aloe vera and erythritol,
it’s not just about what we took out, but what we put in.”

The team at hello has said goodbye to many ingredients they feel aren’t
friendly to the environment or the people who use them: the full product
line contains no dyes, no parabens, no artificial sweeteners, no
triclosan, and no microbeads. In addition to the new toothpastes, hello
offers ADA approved fluoride kids toothpastes in bubble gum and blue
raspberry flavors, and fluoride toothpastes in supermint and mojito mint
flavors. Each hello fluoride toothpaste is proven to prevent cavities
and strengthen enamel.

hello also offers toothbrushes featuring handles made from 50% recycled
materials, and breath sprays free from alcohol, dyes, artificial
sweeteners and propellant. hello sprays feature glycerin and xylitol to
keep your mouth fresh, friendly, wonderfully moisturized, and ready for

hello products have wallet friendly pricing and will be available
nationwide at Target, Walmart, Rite Aid, Walgreens, ShopRite, Giant
Eagle, Kroger, Ahold USA’s Stop & Shop, Giant supermarkets, Ulta Beauty
and, and many more of the best and most progressive retailers
in the country.

For more information on hello products, visit the redesigned website at, video chat directly with the founder and CEO Craig at on Skype, or say “hello” to the team on Facebook, Twitter, or
Instagram @helloproducts.

About hello products:

hello is on a mission to make the world a friendlier place, starting
with your mouth. Say hello to oral care that’s effective, delicious and
beautiful, and as natural as the friendly team can make it. hello
products are formulated with globally sourced ingredients and made in
the USA. hello products are Leaping Bunny certified and have earned
PETA’s Beauty without Bunnies cruelty-free and vegan certification.


Legend Public Relations
Amy Grosheider, 212-679-6844