Men’s Journal and Victorinox Swiss Army Announce First Annual National Day of Adventure on October 14, 2016

NEW YORK–(BUSINESS WIRE)–#MensJournalMen’s Journal and Victorinox
Swiss Army
today announced National Day of Adventure #NDOA, a new
holiday dedicated to getting outside and tackling a new challenge. This
day offers a great opportunity to embark on a new experience and live
life in the moment.

On Friday, October 14, 2016 we invite everyone to take the day and try
something outside his or her comfort zone. From rafting and hiking to
learning to surf and taking a motorcycle tour, on October 14, adults are
encouraged to take a ‘skip day’ and do any fun, outdoor activity they
have been delaying.

National Day of Adventure will include a myriad of hosted events around
the U.S. in the following markets: New York City, New Jersey,
Minneapolis, and Seattle to promote the thrill and freedom that comes
with a new adventure. One event planned for New York City is an urban
#GearDrop scavenger hunt. More events in additional markets will be
posted soon on and other partners will be announced
in the coming weeks.

With the launch of the September issue, Men’s Journal is
featuring both print and digital editorial content offering ideas for
the best single-day adventures in different parts of the country.
Leading up to October 14th a dedicated National Day of
Adventure hub on will continuously be populated with
additional adventure focused immersive stories and videos. Men’s Journal
reaches a total print and digital audience of over 4.5 million, up 17%
year-over-year from May 2015 to May 2016. (Sources: MRI Spring 2016
and comScore May 2016

“We are thrilled to partner with Victorinox, a brand that shares our
passion for active exploration, for the first-ever National Day of
Adventure,” said Jay Gallagher, Publisher of Men’s Journal. “This
day is designed to inspire people around the country to achieve greater
personal fulfillment and experience life beyond the ordinary.”

“Since 1891 with the introduction of the first Swiss Army Knife,
Victorinox Swiss Army has been a trusted partner to generations of
everyday and ultra-adventure seekers,” said Dennis Piretra, Senior Vice
President of Marketing, Victorinox Swiss Army. “With the little red
handle knife in your pocket you know you are prepared for any challenge
that may come your way so you can focus on truly enjoying the moment.
We’re excited to integrate 125 years of Swiss Army Knife preparedness
into the inaugural National Day of Adventure with Men’s Journal
and we look forward to celebrating everyone’s adventures large and small
on October 14.”

About Men’s Journal
in 1992, Men’s Journal is an award-winning, lifestyle brand for
affluent men with an interest in obtaining and maintaining an
adventurous and active lifestyle both physically and mentally. Men’s
is dedicated to providing its readers with great gear and
top experiences in food/drink, travel, style and adventure. Owned by
privately-held Wenner Media, which also owns and publishes Rolling
, Us Weekly and Glixel, Men’s Journal is
headquartered in New York. For more information, please visit

About Victorinox Swiss Army
produces and sells unique, high quality products worldwide which are of
practical use in differing areas of life: Swiss Army Knives, Cutlery,
Watches, Travel Gear, Apparel and Fragrances. The company’s headquarters
are located in Ibach, Schwyz, in the heart of Switzerland. This is where
the founder of the company Karl Elsener first set up his cutler’s
business in 1884 and, a few years later, designed the legendary
“Original Swiss Army Knife”.

To learn more about Victorinox Swiss Army’s portfolio of products please


Men’s Journal
Kathryn Brenner, 212-484-1707
Bernhard, 212-484-1749
Swiss Army

Rachael Lyon, 917-515-2372