Mentor-Student Relationships Helping Fight the U.S. Dropout Crisis; Potential to Save the Country $8 Billion Annually

Procter & Gamble Company (NYSE: PG) and Communities In Schools (CIS)

today kicked off the second annual GIVE Education “School the Nation”

campaign designed to increase awareness of America’s dropout crisis, and

enable thousands of mentors across the country to support and encourage

at-risk youth to graduate to a brighter future. Mentors play a critical

role in determining the lifetime success of a child. A recent surveyi

commissioned by GIVE Education found that two-thirds (66 percent) of

those who had a mentor while growing up earn more than $75K annually,

and of this group all (99 percent) agree that their mentor played a big

role in shaping who they are today. By contrast, nearly half (44

percent) of those who did not have a mentor while growing up earn $25K

or less annually, and the majority (59 percent) of this group do not

have a college degree. Campaign spokesperson, Matthew McConaughey, and

his just keep livin foundation (j.k. livin) are one of 15,0000

community organizations that CIS has partnered with to channel

much-needed resources to children who are at the greatest risk of

dropping out.

More than 1.2 million students drop out each year – one every 26

seconds. One-third of high school students, including half of all

students of color, fail to graduate in time. If the graduation rates and

college matriculation of male students (alone) increased by just five

percent, it could lead to combined savings and revenue of almost $8

billion each year by reducing crime-related costs.

Consumers can easily help “School the Nation” when they Buy, Give and

Get. By simply purchasing $25 worth of select P&G products, consumers

will get a $5 rebate by mail, and P&G will give $5 to CIS on their

behalf. In addition, for each August 26 P&G brandSAVER coupon redeemed,

P&G will donate two cents to CIS,

uncapped – allowing people to give back, while saving money. Last year,

GIVE Education raised more than $500 thousand for CIS to help deliver

much needed resources to students and their families, including

mentoring, tutoring, individual or family counseling, health services,

food bank access, college visits and more.

“By providing consumers the opportunity to help keep kids in school and

achieve in life, we are making the communities in which we work and live

prosper,” said Karen Kei Schlosser, P&G North America, assistant

director of U.S. Operations. “P&G is committed to improving life for

children around the world. GIVE Education enables P&G to touch lives by

bringing together the power of P&G’s education commitment and reach, and

CIS’ innovative programs.”

“We are grateful to P&G GIVE Education for its efforts in enabling CIS

to touch and impact even more of our nation’s youth,” said Dan

Cardinali, president, CIS. “For more than 30 years, CIS has been

effectively helping students stay in school and succeed in life. We are

the only dropout prevention organization proven to both reduce dropout

rates and increase graduation rates, with 97 percent of students

monitored as potential dropouts who remained in school.”

CIS empowers students to stay in school and achieve in life by providing

them with crucial community resources that are tailored to local needs

through school-based mentors known as site coordinators. The thousands

of mentors within CIS’ network work with 2,700 schools and approximately

13,000 community partners – including j.k. livin – to serve nearly 1.25

million young people and their families every year.

McConaughey founded j.k. livin with the goal of empowering high school

students in inner-city schools to lead active lives and make healthy

choices to become great men and women. Serving more than 1,500 students

in 14 schools, the after-school program encourages students to improve

their physical and mental health through exercises, teamwork, gratitude

and positive life choices.

“I created the j.k. livin so we can help children make positive and

healthy changes in themselves and the world around them – and at the

most basic level for many, that starts with graduating high school,”

said McConaughey. “I am a firm believer in the power and necessity of

mentorship, and by teaming with GIVE Education, we’re ensuring that

people learn about the inspiring and effective work mentors are doing

across the country to combat the dropout crisis.”

To learn more information about the rebate, including participating

brands and how to redeem, visit

For additional campaign information, visit GIVE Education on Facebook at

Consumers can share content to encourage friends and family to learn

more about the dropout crisis, and inspire others to get involved. To

learn more about the national dropout crisis, visit

GIVE Education is part of the P&G GIVE program, a social sustainability

platform designed to inspire and enable people to use their everyday

purchases to touch lives and improve life.

About P&G GIVE

P&G GIVE is a social sustainability platform designed to inspire and

enable people to use their everyday purchases to touch lives and improve

life. GIVE embodies P&G’s deep commitment to social responsibility and

is designed to touch lives and improve life through three pillars: GIVE

Hope, GIVE Health and GIVE Education. Each pillar is tied to the P&G

brandSAVER, where donations from each coupon redeemed are made to a

charity partner, making it simple for consumers to give back without

having to spend a lot of time or money. By enabling consumers to address

critical social issues affecting our communities, GIVE helps P&G fulfill

its purpose of touching and improving lives, now and for generations to


About Communities In Schools

Communities In Schools (CIS) is one of the nation’s leading dropout

prevention organizations, and one that is proven to increase graduation

rates and decrease dropout rates. CIS surrounds students with a

community of support, empowering them to stay in school and achieve in

life. Through a school-based coordinator, CIS connects students and

their families to critical community resources, tailored to local needs.

Working in more than 2,700 schools in the most challenged communities,

in 25 states and the District of Columbia, CIS focuses its activities in

the most disadvantaged districts, serving nearly 1.25 million young

people and their families every year. Please visit

to learn more about CIS.

About just keep livin

The just keep livin foundation was started by Matthew and Camila

McConaughey with the hope of encouraging children to make positive and

healthy changes in themselves and the world around them. Their work

starts with the idea that each child will benefit given the opportunity

for a healthy lifestyle. The foundation works with schools throughout

the United States and in other parts of the world to reach the maximum

number of children with the greatest needs.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its

brands. The Company has one of the strongest portfolios of trusted,

quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,

Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®,

Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head

& Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi

Pur®, SK-II®, and Vicks®. The P&G community includes operations in about

80 countries worldwide. Please visit

for the latest news and in-depth information about P&G and its brands.



Ipsos Telephone Express omnibus poll conducted March

9-12, 2012 with a nationally representative sample of 1,002

randomly-selected adults aged 18 and over residing in the U.S., with a

±3.1 percentage margin of error. These data were weighted to ensure the

sample’s regional and age/gender composition reflects that of the actual

U.S. population according to data from the U.S. Census Bureau.