Millennials & TV: Big Appetites, Little Patience

Tech-savvy generation consumes considerable video content but any
disruption to their discovery experience causes frustration and prompt
disengagement

SAN CARLOS, Calif.–(BUSINESS WIRE)–TiVo (NASDAQ: TIVO), the global leader in entertainment technology and
audience insights, today released
follow-up findings
from its 2016 TiVo consumer survey, focusing on
the behavior of U.S. millennials and how this coveted demographic
interacts with video content, products and services in contrast to other
generations.

“The media industry is facing a perfect storm with increased choice and
access to content, at the cost of massive fragmentation and frustrated
consumers,” said Paul Stathacopoulos, vice president of strategy and
strategic research, TiVo. “The coveted millennial demographic is in the
eye of this storm, consuming the most content across the most services
and platforms. However, members of this generation have short attention
spans, and they are the most likely to ‘show dump’ when access to
content becomes challenging. These are cautionary signs for content
owners who rely on loyalty and continued engagement to rationalize and
realize returns on their investments in creative properties.”

Continuing the conversation around “show dumping,” TiVo found that
millennials and Generation Z viewers are the most likely to give up on
shows they previously enjoyed when it becomes too difficult to access
them, either finding the content trapped behind paywalls or spread
across a variety of entertainment sources. On the other hand, TiVo’s
survey also revealed that the millennial generation spends the most time
each day watching video content – there is simply a limit to how many
hoops they are willing to jump through before quitting on a specific
show:

  • A staggering 54 percent of millennials have “show dumped,”
    giving up on a show they previously enjoyed because it became too
    difficult to access the content, in contrast to just 17 percent
    of boomers
  • Millennials also consume the most amount of content, more than 6
    hours
    per day
  • Millennials spend 32 minutes per day searching for content to
    watch, a number boosted by the number of services and devices they
    have in the home

In contrast to other generations, millennials are most comfortable with
video entertainment services and devices, likely driven by their desire
to stay at the forefront of the newest content and best available
innovations in entertainment technology:

  • 73 percent of millennials have streaming video devices at home
  • 91 percent pay for at least one subscription streaming service
  • On average, millennials own 3 streaming devices and subscribe
    to 2.7 paid streaming services, providing them with a myriad of
    entertainment options and access points

The complex, multi-service entertainment setup in most millennial homes
splits viewing time across many platforms and services. millennials have
high expectations for cross-platform discovery solutions, which are
largely unmet:

  • 83 percent of millennial pay-TV subscribers use the programming
    guide every day
  • 53 percent of millennials want recommendations on what to watch
  • 55 percent would pay to simplify search across platforms
  • 43 percent of millennials use voice commands every day where
    only 8 percent of Boomers feel comfortable enough with the
    technology to do the same
  • 46 percent of millennials feel extremely frustrated when they
    cannot easily find and access the programs they want to watch, in
    contrast to just 20 percent of boomers

These results illuminate millennial viewing habits and the existing gap
between viewer expectation and the current limitations of the discovery
experience available to the average consumer. To appeal to millennials
and future generations, best-in-class content and technology are
necessary to capture continued interest, engagement and satisfaction.

These generational
results
are the U.S. subset of the overall research findings from an
online survey of 5,500 pay-TV and OTT subscribers across seven countries
worldwide with 2,500 interviews completed in the U.S., and 500
interviews completed in each additional country, including the U.K.,
France, Germany, China, Japan and India.

Download a generational
chart here
and the survey
infographic here
.

About TiVo

TiVo (NASDAQ: TIVO) is the global leader in entertainment technology and
audience insights. From the interactive program guide to the DVR, TiVo
delivers innovative products and licensable technologies that
revolutionize how people find content across a changing media landscape.
TiVo enables the world’s leading media and entertainment providers to
deliver the ultimate entertainment experience. Explore the next
generation of entertainment at tivo.com,
forward.tivo.com
or follow us on Twitter @tivo
or @tivoforbusiness.

Forward-looking Statement

All statements contained herein that are not statements of historical
fact, including statements that use the words “will” or “is expected
to,” or similar words that describe TiVo Corporation’s or its
management’s future plans, objectives or goals, are “forward-looking
statements” and are made pursuant to the Safe-Harbor provisions of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors that could cause the actual results of TiVo Corporation to be
materially different from the historical results and/or from any future
results or outcomes expressed or implied by such forward-looking
statements. Such factors are further addressed in Rovi Corporation’s
most recent report on Form 10-Q for the period ended June 30, 2016, TiVo
Inc.’s most recent report on Form 10-Q for the period ended July 31,
2016, and such other documents as are filed with the Securities and
Exchange Commission from time to time (available at www.sec.gov).
TiVo Corporation assumes no obligation to update any forward-looking
statements in order to reflect events or circumstances that may arise
after the date of this release, except as required by law.

Contacts

Finn Partners
Ricca Silverio
+1-949-439-7869
tivo@finnpartners.com