mixi Teams with Andy Samberg for Humorous Monster Strike North American Video Campaign

Chart-Topping Mobile Game Launching Celebrity-Powered Campaign To
Bring People Together Through the Power of Social Gaming

TOKYO–(BUSINESS WIRE)–mixi, inc., a social mobile service and mobile game developer based in
Tokyo, has launched a new video marketing campaign for its chart-topping
mobile game, Monster Strike, featuring Brooklyn Nine Nine
star Andy Samberg. The video features Samberg coaching a locker room
filled with computer generated 3D versions of key creatures from Monster
created by award-winning Tippett Studio. The new video
campaign is hitting Facebook and other social channels now.

“Mobile gaming has become less and less social, isolating individual
players from the people around them and focusing all of their attention
onto a tiny screen with the exclusion of the people around them,” said
Hiroki Morita, President of mixi, inc. “Monster Strike is designed to
bring groups of people together in a fun, social setting, which is
reflected in our campaign that sees Andy Samberg encouraging people to
actually engage and play in the same space.”

Monster Strike is the biggest mobile game in Japan, dominating
the charts on both iTunes and the Google Play stores since 2014. A
unique game that combines action elements, role-playing game leveling
and monster collecting with unique “Pull and Fling” controls, Monster
Strike revolves around bouncing into other monsters to activate
explosive and powerful bump combos. Players collect and raise a stable
of powerful monsters, which are then taken on battles that culminate in
encounters with powerful boss monsters. Supporting up to four players in
a quest, Monster Strike is designed as a social experience with
friends gathered together in the same space. To date, Monster Strike
has been downloaded more than 30 million times.

See Andy Samberg deliver his inspirational speech to the assembled
creatures of Monster Strike here: https://youtu.be/XxQyVD2dJYs

Gamers can download Monster Strike for free on the App Store and
Google Play. Monster Strike on the App Store: https://itunes.apple.com/us/app/monster-strike/id906287108?mt=8
and on Google Play: https://play.google.com/store/apps/details?id=jp.co.mixi.monsterstrikeUS

You can find more information about the campaign, which is live now, at
the following link: http://us.monster-strike.com/promo/mwbut

Additional media assets can be downloaded here: https://www.yousendit.com/download/ZWJWZGltcWZvQnQzZU1UQw

Learn more about Monster Strike at http://us.monster-strike.com/
and connect with mixi, inc. on Facebook at https://www.facebook.com/monsterstrike.us

ABOUT mixi, inc.

Founded in 1997, mixi, inc. provides communications-based services under
the mission of “creating new culture, enriching lives, and bringing
happiness through internet services.” In addition to “Find Job!”, the
company runs the social networking service “mixi”, as well as the
slingshot action RPG “Monster Strike”, which is managed by XFLAG™
Studio, the company’s entertainment division.


fortyseven communications
Chris Kramer, 415-543-9247