Mondelēz International and iHeartMedia Kick-off Multi-Year Collaboration in North America

Nabisco portfolio of brands and the multiplatform media leader
announce new partnership through first program, “115 Moments of Joy”

EAST HANOVER, N.J.–(BUSINESS WIRE)–As a progressive digital marketer, Mondelēz International is kicking off
a multi-year national collaboration with iHeartMedia, the multiplatform
media giant. Led by its Nabisco portfolio of brands, the companies will
work together on a number of initiatives to strategically position key
products into the conversations and culturally relevant space that
iHeartMedia provides. As a first step in this new strategic
relationship, iHeartMedia is supporting the Nabisco brand in celebrating
the 115th anniversary of its debut in the marketplace with
the launch of “115 Moments of Joy.”

Each day for the remainder of the 2016 calendar year, Nabisco brands is
giving fans across the country a chance to win daily prizes to
commemorate the anniversary in unexpected ways1. iHeartMedia
is supporting the celebration through DJ giveaways on multiple
iHeartMedia stations nationwide and through iHeartRadio, its all-in-one
digital music and live streaming radio service, for a chance to win
great prizes.

“We know our consumer looks to us to provide their favorite quality
snacks,” said Stephen Chriss, Sr. Director, Marketing Activation &
Media, North America, Mondelēz International. “Putting Nabisco and our
brands into the cultural conversation is a key strategy for us and
iHeartMedia – through its vast network and sought-after talent – is
uniquely qualified to support this mission.”

Mondelēz International is working with iHeartMedia to deploy a fully
integrated consumer touch point program featuring on-air spots, DJ
mentions and product sampling, as well as a presence on iHeartMedia’s
social channels and relationships with top on-air personalities Ryan
Seacrest and Elvis Duran. Additionally, the Nabisco portfolio of brands
has the category exclusive sponsorship of the 2016 iHeartmedia Jingle
Ball Tour, the season’s hottest ticket featuring performances by the
year’s biggest recording artists.

“We are very excited to be partnering with Nabisco to further the reach
of their brand and products, and bring exclusive content such as the
“115 Moments of Joy” to millions of iHeartMedia listeners across the
country,” said Rich Bressler, President, Chief Operating Officer and
Chief Financial Officer for iHeartMedia. “iHeartMedia has the natural
ability to connect with fans in meaningful ways through our robust
collection of broadcast, digital, mobile, social and live event assets
and we look forward to amplifying Nabisco’s initiatives in a big way.”

To further extend the ‘115 Moments of Joy’ campaign, the Nabisco
portfolio of brands has also tapped into its close relationships with
Facebook and Pinterest. From serving-up unique Facebook Live experiences
to bringing Pinterest boards to life for lucky winners, these key social
platforms and engagements are an integral part of the multi-touch
program. The social relationships will ultimately inspire customers to
keep the Nabisco portfolio of brands top-of-mind while in-store and
connect the brands to key retail and culturally relevant moments
(tailgating, Halloween, holiday) as the anniversary celebration

In addition to the iHeartMedia collaboration, the ‘115 Moments of Joy’
integrated marketing program has been developed with an agency roster
including Gold N Fish Marketing (advertising, digital and consumer
engagement), Carat (media buying) and Weber Shandwick (public relations
and social). Fans can easily get updates on daily promotions, track news
via the #Nabisco115moments hashtag, at
or follow Nabisco on Facebook
and Pinterest.

1 Visit
for contest details. No purchase necessary. A purchase will not improve
your chance of winning.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking
powerhouse, with 2015 net revenues of approximately $30 billion.
Creating delicious moments of joy in 165 countries, Mondelēz
International is a world leader in biscuits, chocolate, gum, candy,
coffee and powdered beverages, with billion-dollar brands such as Oreo,
LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and
Milka chocolate; Trident gum; Jacobs coffee and
Tang powdered beverages. Mondelēz International is a proud member
of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability
Index. Visit
or follow us on Twitter at

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over
85 million social followers, iHeartMedia has the largest national reach
of any radio or television outlet in America. As the leader in
multiplatform connections, it also serves over 150 local markets through
858 owned radio stations, and the company’s radio stations and content
can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at and
on the company’s radio station websites, on the iHeartRadio mobile app,
in enhanced auto dashes, on tablets, wearables and smartphones, and on
gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest
growing digital audio service in the U.S. and offers users thousands of
live radio stations, personalized custom artist stations created by just
one song or seed artist and the top podcasts and personalities. With
over a billion downloads, iHeartRadio reached 90 million registered
users faster than any other radio or digital music service and even
faster than Facebook.

iHeartMedia’s platforms include radio broadcasting, online, mobile,
digital and social media, podcasts, personalities and influencers, live
concerts and events, syndication, music research services and
independent media representation. iHeartMedia is a division of
iHeartMedia, Inc. (OTCBB: IHRT). Visit for
more company information.


Mondelēz International, Inc.
Richard Buino
Erika von Borcke