Mr. Clean Throws Back to His Roots with a Revamped Jingle TV Spot

Classic 1959 Jingle Transcends Generations and Returns with a Modern
Twist for the Millennial Household

CINCINNATI–(BUSINESS WIRE)–Today, in a nod to #FlashbackFriday, ‘50s pop culture icon, Mr. Clean,
reminds people of where he started with a reimagined version of his
trademark jingle. Since 1959, Mr. Clean, with his bald head, big
muscles, white T-shirt and sparkling gold hoop earring, has been the
face of cleaning. As the need for cleaning at home spans generations, so
does his jingle. The catchy tune will be introduced to a new generation,
as the brand launches new “Jingle” TV spots.


With :30 and :15-second versions in both English and Spanish, the jingle
is sung throughout various home settings to demonstrate that the product
works so well, it’s versatile enough to go anywhere in the home, all in
a way that’s relatable and memorable. Truly the cleaning icon so tough,
you can take him everywhere, the Mr. is shown helping to make the
cleaning process easier with people from all walks of life – from dads
and babies, to rock musicians and dogs – and ends with classic black and
white footage, throwing it back to the original ’59 version.

“Not only is Mr. Clean the original all-purpose cleaner, but he’s the
iconic character that earned his way into consumers’ hearts, minds and
lives,” said Kevin Wenzel, Associate Brand Director, NA Surface Care,
P&G. “Having made such an impression as one of P&G’s oldest and most
recognized jingles, we wanted to give this uniquely ownable and
relatable song a modern twist for today’s consumers. Our inspiration was
to renew it to bring the ear-catching tune into today’s millennial
households.”

After making his national debut in 1959, Mr. Clean became the top
household cleaner in the country in just six months. Self-taught
musician and advertising pro Tom Scott Cadden penned and tape-recorded
the classic Mr. Clean jingle, which was an integral part of the original
TV launch that featured the now-familiar bald-headed character in a
muscle shirt drawn by artist Richard Black in 1957.

The new TV spot, available in :30, :15 and Spanish language versions,
was created by Leo Burnett Canada and produced by Skin and Bones,
Against All Odds, Eggplant Productions and The Big Picture. To see the
new TV spot, visit https://youtu.be/K9lsVoxfOzc.

From removing scuff marks and dirt, to cleaning grime off bathroom
floors and removing stains from outdoor furniture, Mr. Clean is so
tough, you can take him anywhere! For more information on the Mr. Clean
family of products, visit www.mrclean.com,
www.facebook.com/mrclean,
www.twitter.com/realmrclean,
or www.youtube.com/mrclean.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

Citizen Relations
Chelsea Levy (US), 213-996-3808
Chelsea.Levy@citizenrelations.com