MyHeritage Adds New Collaboration Technology to its Search Engine for Family History Breakthroughs

Search Connect™ converts users’ searches into results for other
users, connecting people who are looking for the same ancestors and
fostering collaboration

TEL AVIV, Israel & LEHI, Utah–(BUSINESS WIRE)–MyHeritage,
the fastest-growing destination for discovering, preserving and sharing
family history, unveiled today an innovation that fosters collaboration
in family history research. Search
enables users to easily find others who are looking for the
same ancestors or relatives, and get in touch with them.

Search Connect™ includes millions of searches made by MyHeritage
members. Each search is indexed along with the full metadata (dates,
places, relatives and more) included in the user’s query. When another
user searches for similar information, previous searches are included
within the results, along with the means to get in touch with the users
who conducted them.

MyHeritage conceived the Search Connect™ innovation in April 2012 when
it launched SuperSearch™
its search engine for historical records. SuperSearch™ has since grown
at a phenomenal pace to include 6.2 billion historical records, and
Search Connect™ has amassed more than 30 million entries from searches
for rare names. The size of the collection will continue to increase as
users conduct new searches. Users can easily opt out and turn off the
feature if they do not want MyHeritage to record their searches.

Search Connect™ is complemented by MyHeritage’s new Global Name
Translation™ technology, which allows users to find other people who
searched for the same name in another language. For example, a user from
the USA whose last name is Mogilevsky who queries Search Connect™ to
find potential relatives, will successfully find people who searched for
the same last name in English, Russian, Hebrew or other languages and
see who they were searching for. This maximizes the chances of locating
previously unknown family members anywhere in the world.

an example of SearchConnect™ with translation

“MyHeritage specializes in developing innovative technologies for family
history discoveries”, said Gilad Japhet, Founder and CEO of MyHeritage.
“We are particularly excited about Search Connect™ because it enables
users to benefit from the knowledge of others. When searching for an
elusive ancestor who had left no trace behind, Search Connect™ reveals
other people who are searching for the same person, which is the next
best thing. We anticipate that many of our users will discover long-lost
family members thanks to this unique addition.”

Viewing Search Connect™ results is free. A MyHeritage subscription is
required to contact other users.

About MyHeritage

MyHeritage is the world’s fastest-growing destination for discovering,
preserving and sharing family history. As technology thought leaders,
MyHeritage is transforming family history into an activity that’s
accessible and instantly rewarding. Its global user community enjoys
access to a massive library of historical records, the most
internationally diverse collection of family trees and groundbreaking
search and matching technologies. Trusted by millions of families,
MyHeritage provides an easy way to share family stories, past and
present, and treasure them for generations to come. MyHeritage is
available in 42 languages.


Aaron Godfrey, +13475427902
VP Marketing