Nation’s Top CPG and Retail Leaders Reveal How to Uncover and Harness New Insights at 2016 IRI Growth Summit

CHICAGO–(BUSINESS WIRE)–The 2016 IRI Growth Summit returns for its 13th year, Monday, April 18,
through Wednesday, April 20, at the Gaylord National Resort & Convention
Center in National Harbor, Maryland. A dynamic lineup of distinguished
keynotes and legendary thought leaders will share innovative strategies
for driving growth in today’s rapidly evolving CPG marketplace. This
year’s speakers include George Blankenship, former executive at
Tesla Motors, Apple Inc. and Gap Inc., and Michael Strahan, Emmy
Award winner and Super Bowl champion.

Big data gives companies endless possibilities for insights and
analytics that lead to innovation and growth. Knowing how to leverage
these insights is the key to not only surviving but also thriving in the
changing marketplace. During The IRI Growth Summit, attendees will dive
deep into key issues impacting marketing, market research, brand
management, category management and advertising.

“The CPG industry is in the midst of a consumer buying revolution,” said
John McIndoe, senior vice president, Marketing, IRI. “CPG organizations
and industry leaders who attend The IRI Growth Summit will walk away
with critical insight into how to lead their organization forward.”

2016 Speakers

Andrew Appel, president and chief executive officer, IRI
, political analyst and commentator, CNN
, former executive at Tesla Motors, Apple Inc. and Gap
Tucker Carlson, co-host, “Fox and Friends,”
editor-in-chief, “The Daily Caller”
José-Carlos González Hurtado,
president, International, IRI
Julie Krueger, director, U.S.
Retail Industry, Google
Ann Mukherjee, global chief
marketing officer, SC Johnson
Vivek Sankaran, president and
chief operating officer, Frito-Lay North America
Irwin Simon,
president and chief executive officer, The Hain Celestial Group
, Emmy Award winner and Super Bowl champion
, chief executive officer, VaynerMedia

Best Practice Sessions

The Best Practice tracks will demonstrate how businesses are
successfully using data, analytics and technology to determine actions
they can take to uncover new CPG, retail and over-the-counter health
care revenue. Attendees will have six Best Practice tracks to choose

  • Analytics & In-Market Execution
  • Consumer & Shopper Intelligence
  • Market Performance & Strategy
  • Media
  • Retail
  • Technology

Best Practice sessions include “Trends and Best Practices in Advertising
Effectiveness,” “Drive Growth through Total Category Awareness” and “New
Product Pacesetters: Innovation Done Right.”

Innovation Showcase

During the Innovation Showcase, IRI’s leading experts and partners will
provide attendees with an up-close look at the latest mobile technology,
data visualization, predictive analytics, media and marketing
effectiveness, and multisource integration.


To register for The 2016 IRI Growth Summit and for the latest
information about the speakers and content sessions, please visit the
event website at

About the IRI Partner Ecosystem

IRI fundamentally believes that delivering differentiated growth for
clients requires deep, highly integrated partnering with a variety of
best-of-breed companies. As such, IRI works closely with a broad range
of industry leaders to create innovative joint solutions, services and
access to capabilities to help its clients more effectively compete in
their various markets and exceed their growth objectives. IRI is
committed to its partnership philosophy and continues to actively
enhance its ecosystem of partners through alliances, joint ventures,
acquisitions and affiliations. The IRI Partner Ecosystem includes such
companies as Adobe, The Boston Consulting Group, comScore,
, GfK, Gigwalk, GuestMetrics, IpsosKantarMasterCard
MaxPointMillward Brown DigitalMu
Oracle, SPINSUnivision and

About IRI

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events — a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation — is
leading to a seismic shift in drivers of success in all industries.
Ensure your business can leverage data at


Shelley Hughes, +1 312.474.3675