NBCUniversal Brand Development Teams with Affliction and Buckle to Unveil First-Ever Fast & Furious Lifestyle Collection
Affliction Clothing to Develop Franchise-Inspired Collection
Launching Exclusively at Buckle Retail Locations Nationwide
UNIVERSAL CITY, Calif.–(BUSINESS WIRE)–NBCUniversal Brand Development today announced their collaboration with
popular clothing brand, Affliction, and leading fashion retailer, The
Buckle, Inc. (Buckle), to launch an all-new lifestyle apparel collection
for young adults, inspired by one of the most enduring action-movie
serials of all time, Fast & Furious. The hugely successful
franchise has earned more than $3.9 billion at the global box office,
with Furious 7 grossing more than $1.5 billion worldwide becoming
the sixth-highest-grossing film ever. Select products from the Fast &
Furious by Affliction Collection are available now, exclusively in
Buckle stores and on buckle.com.
The complete line will debut nationwide in early 2017, tied to the
release of the all-new film, The Fate of the Furious in
theaters April 14, 2017.
The action-packed franchise will make its fashion world debut as
Affliction Clothing rolls out a modern garage-chic collection
highlighted by limited edition items for men and women featuring edgy
designs and Affliction’s hard-hitting signature style.
Capturing the fearless attitude and intense action from the Fast &
Furious films, the collection will be available exclusively in
Buckle stores throughout the U.S. and will feature seasonal line updates.
“Fast & Furious is globally recognized as one of the most
popular action-film franchises in cinematic history, and Affliction’s
unique aesthetic and powerful designs capture the essence of this
phenomenon,” said Manuel Torres, Executive Vice President, Worldwide
Consumer Products, NBCUniversal Brand Development. “Partnering with
Buckle as the exclusive retailer for the line allows us to uniquely
reach consumers who are on-trend, further amplifying the film’s presence
in the lifestyle space.”
“Affliction has a long history of creating fashion-forward garments that
embrace our live fast mantra,” said Eric Foss, owner of Affliction
Clothing. “We are very excited about this collaboration with
NBCUniversal Brand Development and Buckle on the Fast & Furious
by Affliction Collection. This franchise is a natural fit for us, and we
look forward to a long and successful partnership.”
“Buckle has a reputation for delivering an exclusive and diverse product
mix that allows our guests to express their individuality through their
own unique style,” said Buckle President and CEO, Dennis Nelson. “The
partnership with NBCUniversal Brand Development and Affliction further
strengthens our ability to offer brands that resonate with our guests.
We are excited – our Teammates are excited – and we are honored to
collaborate with two strong partners in offering the Fast & Furious by
Affliction Collection exclusively at Buckle.”
The new collection will serve as inspiration as Universal develops
additional lifestyle programs for Fast & Furious with local
fashion retailers in regions around the world.
About The Fate of the Furious:
On the heels of 2015’s Furious 7, one of the fastest movies to reach $1
billion worldwide in box-office history and the sixth-biggest global
title of all time, comes the newest chapter in one of the most popular
and enduring motion-picture serials of all time: The Fate of the
Furious.
Now that Dom and Letty are on their honeymoon and Brian and Mia have
retired from the game—and the rest of the crew has been exonerated—the
globetrotting team has found a semblance of a normal life. But when a
mysterious woman (Oscar® winner Charlize Theron) seduces Dom into the
world of crime he can’t seem to escape and a betrayal of those closest
to him, they will face trials that will test them as never before.
From the shores of Cuba and the streets of New York City to the icy
plains off the arctic Barents Sea, our elite force will crisscross the
globe to stop an anarchist from unleashing chaos on the world’s
stage…and to bring home the man who made them a family.
For The Fate of the Furious, Vin Diesel is joined by a
returning all-star cast that includes Dwayne Johnson, Jason Statham,
Michelle Rodriguez, Tyrese Gibson, Chris “Ludacris” Bridges, Nathalie
Emmanuel, Elsa Pataky and Kurt Russell. In addition to Theron, the
series welcomes newcomers Scott Eastwood and Oscar® winner Helen Mirren.
The film is directed by F. Gary Gray (Straight Outta Compton) and
produced by returning producers Neal H. Moritz, Michael Fottrell and
Diesel.
About Buckle
Offering a unique mix of high-quality, on-trend apparel, accessories,
and footwear, Buckle (NYSE: BKE) caters to fashion-conscious young men
and women. Known as a denim destination, each store carries a wide
selection of fits, styles, and finishes from leading denim brands,
including the Company’s exclusive brand, BKE. Headquartered in Kearney,
Nebraska, Buckle currently operates 471 retail stores in 44 states.
About Affliction
The essence of Affliction emerges in uncompromising quality and
innovation in both the design and manufacturing of garments – resulting
in their signature modern, yet vintage aesthetic. Vision-forward yet
grit grounded, Affliction artisans continually strive to create and
perfect techniques that produce garments that at once disrupt tradition
yet hold to a lifestyle that embraces a work ethic, well worn, worked
in, wrinkled, pushed to the limits. Straight from the sound stage, the
garage, or cruising the back roads, the perfect garment is one that
tells the story of a life lived fast… www.afflictionclothing.com
About NBCUniversal Brand Development
NBCUniversal Brand Development globally drives expansion of the
company’s intellectual properties, franchises, characters and stories
through innovative physical and digital products, content, and consumer
experiences. Along with franchise brand management, NBCUniversal Brand
Development’s core businesses include Consumer Products, Games and
Digital Platforms, and Live Entertainment based on the company’s
extensive portfolio of intellectual properties created by Universal
Pictures, Illumination Entertainment, DreamWorks Animation,
and NBCUniversal cable and television. NBCUniversal Brand Development is
a business segment of Universal Filmed Entertainment Group, and part
of NBCUniversal, a subsidiary of Comcast Corporation.
Contacts
NBCUniversal Brand Development
Angela Emery
818-777-8922
angela.emery@nbcuni.com
or
The
Buckle, Inc.
Callie Metz
308-238-2606
callie.metz@buckle.com
