New Chicken of the Sea® Initiative Offers Seafood Fans a Responsible Way to Celebrate World Tuna Day

Guía de Regalos

“Best of the Sea Recipe Challenge” seeks the public’s recipe help
to create the Official Mermaid World Tuna Day Menu

Chicken of the Sea will donate to FisheryProgress.org for every
recipe received, and the winning recipe creator will receive a trip to
Fiji

SAN DIEGO–(BUSINESS WIRE)–#BestoftheSeaChicken
of the Sea
is giving tuna and seafood fans a delicious new way to
celebrate World Tuna Day on May 2 and contribute to the appreciation of
the world’s most popular fish at the same time.


Launching today, Chicken of the Sea’s Best
of the Sea Recipe Challenge
will ask the public to participate in a
three-phase recipe contest to create the Chicken of the Sea Official
Mermaid World Tuna Day Menu
. For every original tuna recipe
submitted through the promotion website (www.chickenofthesea.com/BestoftheSea)
through April 21, Chicken of the Sea will make a contribution to FisheryProgress.org,
the one-stop shop for information on the progress of global fishery
improvement projects (FIPs), up to a maximum $5,000, as part of the
seafood provider’s ongoing efforts to help ensure tuna for future
generations.

Launched in 2016, FisheryProgress.org provides information on the
progress of fishery improvement projects worldwide. It makes tracking
progress more efficient, consistent, and reliable for businesses that
support fishery improvement projects. With more than 45 FIP profiles,
FisheryProgress.org makes it possible for FIPs of any size or scope to
connect with potential buyers, making sourcing from FIPs easier than
ever. FisheryProgress.org is a project of the Conservation
Alliance for Seafood Solutions
, and is managed by FishChoice.

Following the three-week recipe submission period, the public will be
invited to vote on their favorite recipes April 24-28, with the final
winning creations selected for inclusion in the company’s first-ever
Official Mermaid World Tuna Day Menu to be posted on the Chicken of the
Sea website and featured during the company’s own World Tuna Day
celebration in San Diego.

The creators of the eight recipes that collect the most votes will be
featured on the World Tuna Day Menu and receive a $100 gift card. In
addition, the eight contest winners will be entered in a random drawing
to receive the Best of the Sea Grand Prize of a trip for two to Fiji to
experience a World Tuna Day celebration.

“Chicken of the Sea is delighted to be able to offer seafood fans a
responsible way to celebrate World Tuna Day while honoring the holiday’s
commitment to responsible sourcing,” explained Andrea Saldarriaga from
Chicken of the Sea. “Our hope is that our public-created Official
Mermaid World Tuna Day Menu becomes a resource for years to come.”

For more information on the Best of the Sea Recipe Challenge
(#WorldTunaDay; #MermaidOfficialMenu), go to www.chickenofthesea.com/BestoftheSea.
Full contest rules are available.

About Chicken of the Sea

Founded in 1914, Chicken
of the Sea (COS)
is a leading provider of healthy, delicious and
responsibly sourced seafood, offering not only a robust product line but
the recipes and meal-planning insights needed to inspire seafood lovers
to greater culinary creativity. The company provides tuna, salmon,
clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in
cans, cups and pouches as well as innovative new products consistent
with seafood’s growing status as a healthy “new” protein choice in
America.

Headquartered in San Diego, COS uses responsible fishing practices to
source its seafood products from around the world, and packages them at
a state-of-the-art processing facility in Lyons, Ga., as well as at
third-party facilities. The company is led by a team of industry
veterans with more than 300 years of collective experience in the
packaged seafood industry.

For information on Chicken of the Sea, including recipes, serving
suggestions and nutritional and meal-planning insights as well as
information on the latest new Chicken of the Sea products, go to www.chickenofthesea.com.

Follow the Chicken of the Sea Mermaid on Facebook,
Instagram,
Pinterest
and Twitter.

Contacts

Amusement Park PR
Bob Ochsner or Cristina Pellizzon
714-881-2320