New Connected Philips Sonicare For Kids Power Toothbrush Helps Get Kids Excited about Brushing

Built-in Bluetooth® Wireless Technology and the Free Kid-Friendly
Coaching App are Designed to Establish Healthy Brushing Habits that Will
Last a Lifetime

MARKHAM, Ontario–(BUSINESS WIRE)–Philips
Sonicare
, the most often recommended sonic toothbrush brand by
dental professionals worldwide, is announcing the Canadian launch of the
NEW Philips
Sonicare For Kids
rechargeable toothbrush, equipped with Bluetooth®
wireless technology that connects to a fun, interactive coaching app
that helps motivate kids ages three and up to learn to brush their teeth
effectively.

Teaching kids proper oral care habits can be a challenge for parents –
and getting kids excited about brushing their teeth is even more
difficult. To make teeth brushing a more positive experience,
Bluetooth
® wireless technology connects the Philips Sonicare For
Kids power toothbrush directly to its customizable FREE coaching app,
which helps kids develop good oral care habits with the help of their
(adorable!) personal brushing coach “Sparkly”. Sparkly teaches proper
brushing techniques and rewards kids for doing a thorough job each time
they brush. Fun, educational games encourage kids to brush longer each
time, building up to the dental professional-recommended two minutes,
while getting them excited about the daily activity. In addition, a
separate dashboard in the app allows parents to monitor their child’s
performance and progress as well as set up custom milestones and
incentives to keep them motivated.

“At Philips we are focused on innovations that make a difference in
people’s lives. With the new connected Sonicare For Kids Power
Toothbrush, we are giving parents the tools they need to cultivate oral
healthcare habits in their children that they will benefit from for a
lifetime,” said Debora Sakala, Senior Marketing Manager, Oral Health
Care, Philips Canada. “The free coaching app featuring ‘Sparkly’
actually makes brushing teeth fun, and parents are able to track their
kids progress and reward them for their achievements.”

In fact, 98% *of parents say it’s easier to get their kids to
brush longer and better with the new Philips Sonicare For Kids. With
more than 500 strokes per second and the ability to remove up to 75%
more plaque in hard to reach places than a manual toothbrush, the power
toothbrush’s sonic cleaning power helps compensate for developing
techniques as children become better at brushing. It’s equipped with the
same effective, sonic technology that is found in all Philips Sonicare
power toothbrushes that drives fluid between teeth and along the
gum-line for a gentle yet effective clean – also great for kids with
braces. Other features designed especially for kids include:

  • Eight Peel-and-Stick Designs inspired by “Sparkly” for boys and
    girls, allowing children to customize their toothbrush
  • KidTimer gradually increases to two minutes to train kids to
    brush for the dentist-recommended time
  • Easy Grip Handle allows kids to brush independently or with the
    help of a parent
  • Two Kid-Friendly Power modes

With a suggested retail price of $59.99, Philips Sonicare For Kids is
available now at Walmart, Shoppers Drug Mart, London Drugs, Amazon.ca
and other retailers across Canada. The Philips Sonicare For Kids app is
FREE to download.

Visit www.philips.ca/sonicare
for more information and learn about the entire range of Philips
Sonicare power toothbrushes. Learn more about the new Sonicare For Kids
power toothbrush and app by watching this video.

Bluetooth®: The Bluetooth® word mark and
logos are registered trademarks owned by Bluetooth SIG, Inc. and any use
of such marks my Philips is under license. Other trademarks and trade
names are those of their respective owners.

*of the parents surveyed versus using a tootbrush alone

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is
a leading health technology company focused on improving people’s health
and enabling better outcomes across the health continuum from healthy
living and prevention, to diagnosis, treatment and home care. Philips
leverages advanced technology and deep clinical and consumer insights to
deliver integrated solutions. The company is a leader in diagnostic
imaging, image-guided therapy, patient monitoring and health
informatics, as well as in consumer health and home
care. Philips’ wholly owned subsidiary Philips Lighting is the global
leader in lighting products, systems and services. Headquartered in the
Netherlands, Philips posted 2015 sales of EUR 24.2 billion and employs
approximately 104,000 employees with sales and services in more than 100
countries. News about Philips can be found at www.philips.com/newscenter.

Contacts

Philips Canada
Santina Giuliano, 905-201-4196
Communications
Manager
santina.giuliano@philips.com