New Cooper Zeon RS3-G1 All-Season Tire Gives High Performance a “Gut Check”

G1 moniker originates from new tire’s ability to hold the road at up to
1g in tight corners

FINDLAY, Ohio–(BUSINESS WIRE)–Cooper Tire today unveiled the Cooper Zeon RS3-G1, an exciting new
all-season passenger car tire for high performance vehicles and drivers.


“The RS3-G1 is a marvel of Cooper’s greatest cutting-edge technologies,”
said Scott Jamieson, the company’s Director of Product Management for
North America. “We say this new tire gives high performance a ‘gut
check’ because it redefines what it means to participate in that
category at a higher level. The RS3-G1 ushers in a new era for Cooper in
terms of delivering breakthrough product that among other critical
benefits, offers incredible grip, holding the road at up to 1g in tight
corners with its wide, flat tread arc that creates a stable, square
footprint on the road.”

Alongside a sleek race-inspired sidewall, the tire’s tread compound and
design deliver a host of leading innovative features to create grip,
stability and durability. Whether drivers are on dry pavement, wet
pavement or even in light snow conditions, the Cooper Zeon RS3-G1 is
truly an all-season tire with performance worthy of the high performance
tire category.

The sleek tread design of the Cooper Zeon RS3-G1 isn’t just for the high
performance look. The tire has been designed with more rubber on the
outside shoulder and intermediate rib to grip and provide stability
during cornering maneuvers and to reduce tire noise. The Cooper Zeon
RS3-G1 also provides longer-lasting biting edges due to its 3D
full-depth sipes, which go deep into the tread elements. The sipes help
the tire tread blocks maintain a stable shape during acceleration,
braking and cornering. The full-depth aspect of the sipes means that
even when the tire is half-worn, there are still sipes to provide biting
edges for consistent performance.

In addition to its performance attributes, the tire also features
Cooper’s innovative Wear Square, an exclusive visual
indicator on the tire that allows drivers to quickly and easily assess
the remaining tread life. Built into the tread design, this innovation
features the outline of a square located at three points of reference on
the center rib of the tire. As the tire wears, the Wear Square
transitions among five stages, beginning with a full square on new tires
and transforming into an exclamation mark when the tread reaches 2/32s
of an inch, indicating it is time to replace the tire. The Wear Square
can also signal uneven tire wear and possible wheel alignment issues.

“Cooper understands that tires matter,” Jamieson added. “Tires must
deliver grip and stability, and be responsive to changing road
conditions. The Cooper Zeon RS3-G1 was built for people who love to
drive, whether that means a commute to work every day or exploring new
roads on the weekends. Cooper knows that every mile counts and tires
must keep up with drivers once the rubber meets the road. The new RS3-G1
features innovative technology to deliver on the highest expectations of
today’s most discerning drivers.”

For more information on the Cooper Zeon RS3-G1, visit www.coopertire.com
and click on the Dealer Locator to find a Cooper dealer nearby. Connect
with Cooper on social media via Facebook.com/CooperTire and on Twitter
and Instagram @coopertire for exclusive content.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the design,
manufacture, marketing and sale of passenger car and light truck tires.
Cooper and its subsidiaries also sell medium truck, motorcycle and
racing tires. Cooper’s headquarters is in Findlay, Ohio, with
manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire
or www.twitter.com/coopertire.

Contacts

Cooper Tire
Michelle Rehbein
419-424-4251
mrrehbein@coopertire.com