New Era of Music Debuts at Starbucks with Spotify

Over 7,500 Starbucks U.S. Company-Operated Stores Integrated With
Leading Streaming Service Spotify Through World-Class Starbucks App,
Connects Customers to New Digital Music Experience

10M-Member My Starbucks Rewards® Loyalty Program and Spotify Users
Can Now Discover, Save and Take Starbucks Curated Content with Them

Weekly Feature to Highlight New Artists, Albums and Freshly Curated
Starbucks Playlists

SEATTLE–(BUSINESS WIRE)–Today, Starbucks Coffee Company (NASDAQ:SBUX) launched a new digital
music experience with leading streaming music service Spotify, allowing
Starbucks Mobile App customers to immediately discover music playing
overhead at Starbucks® stores, save Starbucks-curated songs to a
playlist on Spotify and listen to Starbucks music anywhere they go on
Spotify1. This first-of-its kind music experience reaches
customers at more than 7,500 Starbucks company-operated stores in the
U.S., 10 million My Starbucks Rewards loyalty members, and U.S. Spotify

“Music has played a pivotal role in our stores for over forty years and
we have been at the forefront of how to integrate it into a retail
environment,” said Howard Schultz, chairman and ceo of Starbucks. “Today
is the next era in that experience. We are merging the physical and
digital, providing new access points for Spotify as they continue to
grow globally, placing more control into our customers’ hands and giving
artists the world’s largest stage for them to share their talent.”

The new Starbucks music platform is available to both iPhone and Android
users within Starbucks Mobile App, offering customers the personalized
experience they have come to expect from both companies. In addition to
being able to discover music playing overhead at a participating
Starbucks store, Starbucks Mobile App users will now be able to view
recently played songs, save songs to a personal playlist on Spotify,
“Love” songs to influence future Starbucks playlists as well as share
these songs on social networks and “Play on Spotify.” Spotify users can
also find new playlists from Starbucks as well as Starbucks most popular
music from the past 20 years on Spotify. These features are accessible
on Spotify’s Free and Premium services.

“Starbucks shares our passion for music and desire to create the best,
personalized experience for users and customers,” said Daniel Ek, CEO of
Spotify. “Together with Starbucks, we’re creating a unique new digital
music experience that offers Starbucks customers and Spotify users the
ability to discover even more music at Starbucks and enjoy that same
music and more on Spotify, whenever they want and wherever they are.”

Starting in January, Starbucks will also begin a new weekly feature in
the Starbucks app highlighting both established and emerging artists, as
well as curated playlists giving musicians a new way to reach millions
of customers across the U.S. Starbucks partners have also begun
influencing the music played in their stores by choosing from a variety
of Starbucks curated playlists and creating “Store Favorites” playlist.
This is made possible via a mobile app, powered by a new, PlayNetwork
CURIO hardware device that delivers branded entertainment and media to
retail stores.

For more than four decades, Starbucks has built a differentiated third
place experience with music at the heart of its coffeehouse culture. In
1994, a dedicated entertainment team began selecting original CDs
spanning a diversity of musical genres and geographies. This program has
spotlighted the extraordinary careers of legendary artists such as the
late John Lennon, Aretha Franklin and Bonnie Raitt, among many others.
Bob Dylan, Yo-Yo Ma, the Rolling Stones and Ray Charles are among the
legends who identified their favorite recordings for Starbucks® Artist
Choice series. Starbucks seasonal CDs have celebrated moments ranging
from Valentine’s Day to summer road trips to holiday festivities.
Starbucks has also become a champion of once emerging artists such as
John Legend, Madeleine Peyroux and Fleet Foxes, introducing customers to
these musicians at an early point in their careers.

1 Data connection may be required

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at
For more information, including media assets, please visit the Starbucks
Newsroom here:

About Spotify

Spotify is an award-winning digital music service that gives you
on-demand access to over 30 million tracks. Our dream is to make all the
world’s music available instantly to everyone, wherever and whenever you
want it. Spotify makes it easier than ever to discover, manage and share
music with your friends, while making sure that artists get a fair deal.

Spotify is now available in 58 markets globally with more than 75
million active users, and over 20 million paying subscribers.

Since its launch in Sweden in 2008, Spotify has driven more than US$3bn
to rights holders. Spotify is now the second biggest source of digital
music revenue for labels in Europe, and the biggest and most successful
music streaming service of its kind globally.

For more information, images, or to contact the team, please visit


Haley Drage, 206-318-7100
Greenberg, 415-680-4387