New IDC Survey Finds Widespread Privacy Concerns Among U.S. Consumers

FRAMINGHAM, Mass.–(BUSINESS WIRE)–#IDCSurvey–A recent survey conducted by International Data Corporation (IDC)
finds that a whopping 84% of U.S. consumers expressed concern regarding
the security of their personally identifiable information (PII) and 70%
told IDC that their concern is greater today than just a few years ago.
The newly published special study, which measures consumer privacy
sentiment across four vertical industries (Financial Services,
Healthcare, Retail, and Government), also includes the following key

  • Demographics Matter: Younger consumers, those age 18-35, demonstrate a
    higher concern for their personally identifiable information than do
    their 36-50 year-old counterparts.
  • Call to Action: Hyper awareness and growing sensitivity toward data
    exposure appear to have consumers on the verge of making serious
    changes in their behavior.

“The dawn of Digital Transformation has already affected the
relationship between individuals and technology. What once were
convenience technologies are now guiding lights in everyday personal and
business lives. Technologies continue to integrate into the human
experience and businesses and government entities leverage data-sharing
ecosystems to provide services or sell products. The resulting impact is
that individuals feel overly connected and may yearn for greater
anonymity. It is against this backdrop – when consumers feel their
private information is in jeopardy – that they appear poised to take
action. Consumers can exact punishment for data breaches or mishandled
data by changing buyer behavior or shifting loyalty. As a result, it is
imperative that business leaders not only understand the risk that their
organization assumes when collecting consumer PII, but also the
potential security and compliance solutions available to help manage the
collection, processing, and use of sensitive data,” said Sean
, program vice president, Security
and eDiscovery
& Information Governance
at IDC.

The special study, IDC
Special Report: Measuring U.S. Privacy Sentiment
#US42238617), presents findings from a survey of 2500 U.S. consumers.
The survey focuses on exposing key areas of privacy concern for
consumers across four vertical industries (Financial Services,
Healthcare, Retail, and Government) and provides key insight into
consumer behavior as privacy concerns rise. The report further provides
guidance to industry participants and product and service vendors in the
face of changing consumer demands.

For more information, or to purchase this study, please contact IDC
Sales at 508-988-7988 or

About IDC
International Data Corporation (IDC) is the
premier global provider of market intelligence, advisory services, and
events for the information technology, telecommunications, and consumer
technology markets. With more than 1,100 analysts worldwide, IDC offers
global, regional, and local expertise on technology and industry
opportunities and trends in over 110 countries. IDC’s analysis and
insight helps IT professionals, business executives, and the investment
community to make fact-based technology decisions and to achieve their
key business objectives. Founded in 1964, IDC is a subsidiary of IDG,
the world’s leading technology media, data, and marketing services
company. To learn more about IDC, please visit
Follow IDC on Twitter at @IDC.


Sean Pike, 508-935-4010
Shirer, 508-935-4200