New Marcus Theatres® BistroPlex Will Bring Dining and a Theatre to Greendale, Wis., This Summer

Construction Well Underway to Expand Offerings at Southridge,
Wisconsin’s Largest Mall

, a division of The
Marcus Corporation
(NYSE:MCS), is bringing a new dining and movie
entertainment concept to the Southridge Mall property this summer.
Called BistroPlex, the building will feature eight in-theatre
dining auditoriums with DreamLounger℠ recliners, including two SuperScreen
DLX® auditoriums with oversized screens and heated seats,
plus a separate, full-service bar/lounge for a complete dining and
moviegoing experience under one roof.

Marcus Theatres began construction in the fall of 2016 on the 1.74-acre
lot on the northeast corner of the Southridge Mall parking lot. The
40,000 square-foot facility is the company’s first BistroPlex,
which is designed to transform each auditorium into a fun and
full-service entertainment venue complete with food and beverages, a
server, comfortable recliners and a movie.

“As a leader and innovator in hospitality and entertainment, Marcus
Theatres is excited to introduce a new concept that puts more emphasis
on the dining experience,” said Rolando Rodriguez, chairman, president
and chief executive officer of Marcus Theatres. “Instead of adding an
amenity, like in-theatre dining, to an existing auditorium, BistroPlex
creates a new and amazing dining experience in every auditorium
in the building. Throughout the entire complex, guests will remember the
food as well as the movie.”

Appetizers, sandwiches, pizza, desserts, drinks and more – that’s just a
sampling of the tasty food and beverage options that will be a part of
BistroPlex. Marcus Theatres’ executive chef is currently putting
the finishing touches on a new menu that will complement the in-theatre
dining experience, as well as the bar/lounge.

“The addition of BistroPlex brings a unique dining and
entertainment experience to the area,” said Todd Michaels, village
manager for Greendale. “The investment shows a commitment to rebuilding
the community and its offerings, plus, this new complex will create more
than 150 jobs. We appreciate the partnership with Marcus Theatres on
this project and what it will bring to the surrounding neighborhood.”

Beyond food and beverage, moviegoers will enjoy a variety of amenities,

  • Comfortable DreamLounger recliners in all eight auditoriums with
    double the legroom between the rows. Guests can go from a seated
    upright position to a full recline at the touch of a button.
  • Individual side tables, which allow guests to enjoy a personal dining
    experience with their movie in every auditorium.
  • Of the eight auditoriums, two are the SuperScreen DLX®
    experience with oversized screens and heated DreamLounger recliners
    that turn on or off with the push of a button. In addition, these
    auditoriums feature Dolby® Atmos® multidimensional
    sound with speakers along the front, back, sides and ceiling of the
    room for an immersive audio experience.

Another feature of BistroPlex is its ability to provide group
entertainment. This location offers an environment perfect for group
movies, in-theatre meetings, team building and other events. Business or
private events can be customized and hosted at this facility, and
special promotional packages will be part of the offering at this

Popular movie theatre snacks like popcorn, candy and soda will be
available at BistroPlex, but not through a traditional concession
stand. Guests will simply place their order for these favorites with
their server, who will deliver food, beverages and concessions items
directly to their seats.

“The BistroPlex concept is described by its name,” said
Rodriguez. “A bistro is known as a small restaurant and ‘plex’ means the
movie and dining is woven together as an experience throughout every
auditorium in the building. There’s also a bar/lounge as part of the
complex, where guests are welcome to enjoy food and beverages before and
after their show. At Marcus Theatres, we are committed to creating a
more comprehensive moviegoing experience for our theatre communities. We
are excited to see guests’ reactions to this enhanced entertainment

About Marcus Theatres

, a division of The
Marcus Corporation
, is the fourth largest theatre circuit in the
United States and currently owns or operates 885 screens at 68 locations
in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North
Dakota and Ohio. For more information, please visit
and follow the company on Facebook
and Twitter

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation
is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus Theatres division, its lodging division, Marcus®
Hotels & Resorts
, owns and/or manages 18 hotels, resorts and
other properties in nine states. For more information, please visit the
company’s website at

Certain matters discussed in this press release are “forward-looking
statements” intended to qualify for the safe harbors from liability
established by the Private Securities Litigation Reform Act of 1995.
These forward-looking statements may generally be identified as such
because the context of such statements include words such as we
“believe,” “anticipate,” “expect” or words of similar import. Similarly,
statements that describe our future plans, objectives or goals are also
forward-looking statements. Such forward-looking statements are subject
to certain risks and uncertainties which may cause results to differ
materially from those expected, including, but not limited to, the
following: (1) the availability, in terms of both quantity and audience
appeal, of motion pictures for our theatre division, as well as other
industry dynamics such as the maintenance of a suitable window between
the date such motion pictures are released in theatres and the date they
are released to other distribution channels; (2) the effects of adverse
economic conditions in our markets, particularly with respect to our
hotels and resorts division; (3) the effects on our occupancy and room
rates of the relative industry supply of available rooms at comparable
lodging facilities in our markets; (4) the effects of competitive
conditions in our markets; (5) our ability to achieve expected benefits
and performance from our strategic initiatives and acquisitions; (6) the
effects of increasing depreciation expenses, reduced operating profits
during major property renovations, impairment losses, and preopening and
start-up costs due to the capital intensive nature of our businesses;
(7) the effects of adverse weather conditions, particularly during the
winter in the Midwest and in our other markets; (8) our ability to
identify properties to acquire, develop and/or manage and the continuing
availability of funds for such development; and (9) the adverse impact
on business and consumer spending on travel, leisure and entertainment
resulting from terrorist attacks in the United States or incidents such
as the tragedy in a movie theatre in Colorado in July 2012.
Shareholders, potential investors and other readers are urged to
consider these factors carefully in evaluating the forward-looking
statements and are cautioned not to place undue reliance on such
forward-looking statements. The forward-looking statements made herein
are made only as of the date of this press release and we undertake no
obligation to publicly update such forward-looking statements to reflect
subsequent events or circumstances.


The Marcus Corporation
Douglas A Neis, (414)
Marcus Theatres
Mari Randa, (414)