New .PET Domain Sunrise Period begins January 19

Public Availability begins February 23

DUBLIN–(BUSINESS WIRE)–Afilias, a leading domain registry operator, today announces that
the Sunrise Period for the new “dot PET” or .PET top level domain is now
open for eligible trademark holders only. .PET is the best Internet
address for pet-related products and services as well as pet lovers


Sunrise: Today through February 23, 2016,
registration of .PET domains is limited strictly to eligible trademark
holders. To apply, please visit a sunrise authorized

Open Registration: Begins February 23, 2016. For more
information about the .PET domain and registration schedule details,
please visit

.PET domains instantly convey to pet lovers that a site is all about
pets, pet products and/or pet services. .PET is unrestricted, so it’s
easy to get, easy to remember and ideal for marketing pet related items.
Pet industry companies, veterinarians, breeders, animal rescues, pet
owners, pet-owner focused markets like pet daycares and resorts will all
benefit from the .PET TLD.

The love of domesticated pets is nothing new; dogs have been “man’s best
friend” for over 12,000 years! But in recent years, the pet industry has
morphed from necessities like pet food to a vast array of goods and
services ranging from clothing ensembles to daycares and even pet spas.
In fact, pet lovers are estimated to have spent a whopping $61 billion
dollars in 2015 in the US alone on everything from vet visits to
specialized pet-friendly nail polishes.

“.PET is the perfect choice for the pet lover and pet industry
participants, and all those seeking to reach both,” said Roland
LaPlante, chief marketing officer of Afilias. “.PET is designed to help
pet lovers more easily find pet-related products and services on the
Internet. It even works for sites dedicated to the pet itself (e.g.! It also makes a great choice for rescues, shelters,
clubs, associations and pet lovers of all kinds.”

About Afilias

Afilias is the world’s second largest domain registry, with millions of
domain names under management. Afilias powers a wide variety of
top-level domains, including TLDs for countries, cities, brands,
communities and generic terms. Afilias’ specialized technology makes
Internet addresses more accessible and useful through a broad range of
applications, including Internet domain
registry services
, managed
, and mobile
Web services
. For more information on Afilias services, visit


Alan Wallace, +1-215-706-5716