New PJ Masks Toy Line Swoops into Toys“R”Us® Stores Nationwide – Just in Time for the Holidays

Just Play’s Highly-Anticipated PJ Masks Toys Allow Fans to Recreate
the Exciting Adventures of their Favorite Nighttime Heroes

NEWTOWN, Pa.–(BUSINESS WIRE)–Just
Play, LLC
, a leading children’s consumer products manufacturer,
has announced today the launch of its expansive toy line based on Entertainment
One
’s (eOne) CGI-animated superhero series PJ Masks,
a top preschool show that airs daily on Disney Junior, at the world’s
leading dedicated toy retailer, Toys“R”Us®.


Debuting exclusively first at Toys“R”Us stores nationwide and online at Toysrus.com
this October, as well as Toys”R”Us stores in Canada this November, the
new PJ Masks collection allows young fans to “transform” into the
show’s central characters with authentic dress-up and role-play toys, as
well as play out exciting series-inspired adventures with colorful and
highly-detailed figures, vehicles, plush, and the larger-than-life,
action-packed PJ Masks Headquarters Playset.

“We’re excited to work with eOne and Toys“R”Us to bring PJ Masks
to fans like never before with this engaging lineup of products
featuring kid-favorite characters and familiar elements from the
series,” said Geoffrey Greenberg, Co-President, Just Play. “The
enthusiasm surrounding PJ Masks has been unprecedented, and we
look forward to introducing the new range of truly super toys to
preschoolers and their families across the country this fall by popular
demand.”

PJ Masks fans have been eagerly anticipating the launch of the
new toys, and we’re delighted about the offerings Just Play has created
to help them bring the show to life,” said Joan Grasso, VP, Licensing –
North America, eOne. “The series has become a mega-hit among young
viewers and families nationwide, and with the launch of the toy
collection at Toys“R”Us, little ones will have the opportunity to bring
to life their favorite characters and moments from the show this holiday
season.”

“Since the debut of PJ Masks on Disney Junior last year,
we’ve been awaiting the opportunity to bring this highly-anticipated
line of toys to our customers,” said Richard Barry, Executive Vice
President, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We are
thrilled to partner with Just Play and eOne to launch the PJ Masks assortment
exclusively in our stores, and expect it to top kids’ wish lists
throughout the holiday season.”

The PJ Masks toy assortment, designed for kids ages 3 years and
up, includes the following items:

PJ Masks Headquarters Playset

One of the Toys”R”Us “Fabulous 15” Holiday Toys expected to be the most
sought-after this holiday season, the PJ Masks Headquarters
Playset stands over 2 feet tall and has three character-themed levels
filled with dynamic kid-powered features. The adventure begins with the
light and sound PJ Picture Player, where kids can choose their mission,
and then recreate the action with the high-flying zip line, working
elevator, hanging cat rings, trap door, and pop-out hatch. The
excitement continues as kids launch the included Catboy figure and
Cat-Car down the winding ramp “into the night to save the day” and sing
along to the theme song! This super-powered playset captures the
non-stop action of the series with 360 degrees of play and is compatible
with other PJ Masks 3” figures and vehicles, sold separately.

PJ Masks Duet Figure Assortment

Kids can recreate their favorite scenes from the show with the
articulated 3” figure sets. Perfect for play or display, the 2-packs
feature Catboy with mad scientist Romeo and his remote control
accessory, Gekko and nighttime foe Night Ninja and his sticky splat
accessory, and Owlette with midnight marauder Luna Girl and her
signature orb accessory.

PJ Masks Vehicle Assortment

The PJ Masks Vehicles let fans speed, zoom and fly “into the
night to save the day” with Catboy and his Cat-Car, Gekko and his
Gekko-Mobile, and Owlette and her Owl Glider. Each signature vehicle
includes a 3” articulated figure and can fit all three PJ Masks 3”
figures inside for teamwork-powered adventures!

About Just Play, LLC

Just Play is a passionate toy company that has emerged as a global
leader across a broad range of children’s consumer goods, including
figures, playsets, dolls, plush, role-play and dress-up. The company
creates award-winning products based on some of today’s most popular
children’s entertainment brands in partnership with best-in-class
licensing partners. Just Play was founded by two toy industry veterans
in 2010 and since then has become the #8 toy company in North America,
according to NPD. To learn more about Just Play’s products, please visit www.justplayproducts.com
or follow the company on Twitter (@JustPlayToys) or on Facebook (www.facebook.com/JustPlay).

About Entertainment One

Entertainment One Ltd. (LSE:ETO) is a global independent studio that
specializes in the development, acquisition, production, financing,
distribution and sales of entertainment content. The Company’s
diversified expertise spans across film, television and music production
and sales, family programming, merchandising and licensing, and digital
content. Through its global reach and expansive scale, powered by deep
local market knowledge, the Company delivers the best content to the
world. Entertainment One’s robust network includes film and television
studio The Mark Gordon Company; content creation venture Amblin Partners
with Steven Spielberg, DreamWorks Studios, Participant Media, and
Reliance Entertainment; leading feature film production and global sales
company Sierra Pictures; unscripted television production companies
Renegade 83, Paperny Entertainment and Force Four Entertainment;
world-class music labels Dualtone Music Group and Last Gang; and
award-winning digital agency Secret Location. The Company’s rights
library is exploited across all media formats and includes more than
100,000 hours of film and television content and approximately 40,000
music tracks. http://www.entertainmentone.com

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products
retailer, offering a differentiated shopping experience through its
family of brands. Merchandise is sold in 871 Toys“R”Us and Babies“R”Us
stores in the United States, Puerto Rico and Guam, and in more than 755
international stores and 250 licensed stores in 37 countries and
jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com
and Babiesrus.com,
the company provides shoppers with a broad online selection of
distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in
Wayne, NJ, and has an annual workforce of approximately 62,000 employees
worldwide. The company is committed to serving its communities as a
caring and reputable neighbor through programs dedicated to keeping kids
safe and helping them in times of need. For more information, visit Toysrusinc.com
or follow @ToysRUsNews
on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at Facebook.com/Toysrus
and Facebook.com/Babiesrus
and on Twitter at Twitter.com/Toysrus
and Twitter.com/Babiesrus.

Contacts

Just Play, LLC
Jen Derevensky / Anne-Marie Grill, 305-788-6878 /
818-357-3696
Ren Beanie Public Relations
Jen@RenBeanie.com
/ Anne-Marie@RenBeanie.com
or
eOne/PJ
Masks
Alison Grand / Jaymie Ivler,212-584-1133
Grand
Communications
alison@grandcommunications.com
/ jaymie@grandcommunications.com
or
Toys“R”Us,
Inc.
Alyssa Lecaros, 973-617-5887
Alyssa.Lecaros@toysrus.com