DayQuil™ SEVERE and NyQuil™ SEVERE Offer Relief from Your Worst Cold
and Flu Symptoms So You Can Enjoy What Matters Most
CINCINNATI–(BUSINESS WIRE)–Americans are juggling increasing amounts of responsibility at home, at
work and on the social front, so as a result, a large percentage report
opting to power through cold or flu symptoms instead of taking an
official sick day. Now, a new survey found that the biggest drivers for
leaving the house while under the weather is not work pressure alone.
The Puffs & Vicks Cold & Flu Survey found that 83 percent of Americans
admit to leaving the house while sick with a cold or flu, with 50
percent doing so for family obligations. Spending time with family,
whether that means attending grandma’s 80th birthday party or
a first grade recital, is of top importance for Americans.
While spending time with family reigns supreme on the priority list,
Vicks, the maker of DayQuil SEVERE and NyQuil SEVERE,
wants to help ensure that the cold and flu doesn’t interfere. Recently,
the brand partnered with Puffs to survey 1,001 Americans to find out the
most common habits to weathering a cold or flu:
1. Check the thermometer: 66% of working Americans said a fever
is the deciding factor in taking an official sick day from work
2. Baby comes first: over a quarter of working Americans (30%)
said they would take an official sick day if their child was sick
3. Musical beds: nearly 9 in 10 Americans (86%) would move to
another bed if their significant other were sick with the cold or flu
rather than require their partner to bed hop
4. Pucker up: over half of Americans (66%) would be likely to
avoid kissing their significant other if they were sick
5. Seek relief: more than half of Americans (69%) report taking
an over-the-counter, multi-symptom reliever to power through their day
at home and at work
“Our research shows that people continue to prioritize family and career
obligations above themselves. While taking time to recuperate is always
best, unfortunately, it’s not always an option as our list of
commitments continues to expand,” said Dave Tomasi, Vicks North American
Marketing Director. “Vicks continues to offer trusted solutions, like
DayQuil SEVERE and NyQuil SEVERE, so today’s multi-taskers
can power through symptoms and get back to the people and plans that
Try some of these tips to avoid catching the cold and flu this season.
1. Stay warm, well and rested: If you have a cold and are not
feeling your best, make rest a priority. Keep NyQuil SEVERE at an
arm’s reach so you can calm your cough and get the sleep you need.
2. Prepare your body for air travel: Many people travel over the
winter holidays but flying may be extra uncomfortable when you’re sick.
The air pressure from the plane may affect your cold symptoms so don’t
forget to pack a decongestant or cold medication, like DayQuil SEVERE
or NyQuil SEVERE, in your suitcase.
3. Drink more water than you think you need: Drinking multiple
glasses of water per day may help prevent viruses and bacteria from
latching on to your body once you’re exposed to them. Mucus can help
block germs out of your body. If you don’t hydrate often, the mucus
dries up and doesn’t work as it should.
4. Prevent scaly, dry hands: It’s important to wash your hands to
kill germs, but sometimes it takes a toll on delicate skin. Try
wipe-off, soap-free cleansers and alcohol-free hand sanitizers—they tend
to be less drying than traditional soap and water.
5. Get (and keep) moving: Staying active is a great way to avoid
the cold and flu. Try fun physical activities like ice skating or go for
a brisk walk. Regular exercise offers multiple benefits, like boosting
your immune system, managing weight and taking care of your body.
6. Disinfect everything: It’s imperative that women clean makeup
tools with cleaner, especially their lipsticks or lip balm. Disinfect
your cell phones with a sanitizing wipe—remember that you’re constantly
touching it and putting it to your face.
Fighting Flu with Vicks DayQuil SEVERE and NyQuil SEVERE
For decades, consumers have trusted the iconic family of Vicks brands to
help them power through their worst cold and flu symptoms. For extra
relief, Vicks DayQuil SEVERE and NyQuil SEVERE provide
maximum strength, multi-symptom relief to help consumers feel like
Vicks DayQuil SEVERE relieves aches, fever, sore throat,
nasal/sinus congestion and pressure, cough and chest congestion that
allows you to power through your day
Vicks NyQuil SEVERE relieves aches, fever, sore throat,
nasal/sinus congestion and pressure, sneezing, running nose and cough
so you can rest through the night
The Puffs & Vicks Cold & Flu Survey was conducted by Wakefield Research
among 1,001 U.S. adults ages 18+ between November 16th and
November 18th 2015, using email invitation and an online
survey. Quotas have been set to ensure reliable and accurate
representation of the U.S. adult population.
Vicks®, the world’s #1 selling cough and cold brand*,
offers a portfolio of trusted products that are used by millions of
people in more than 70 countries around the world. The Vicks family
includes: Vicks VapoRub™ Ointment, NyQuil™, DayQuil™ and Vicks®
VapoDrops™. As one of the most globally recognized brands, Vicks is
proud to have helped relieve cough, cold, and flu symptoms for
generations. Headquartered in Cincinnati, OH, Vicks is owned and
distributed by Procter & Gamble.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.
*Sources: 1. Euromonitor International Ltd. Based on 2013
retail value sales of Cough Remedies, Decongestants, Pharyngeal
Preparations, Combination Products and Pediatric Cough and Cold
Remedies. 2. Nicholas Hall’s OTC Yearbook DB6 2014.