New White Paper Offers Insights into Modern Family Finances

Snapshot of Financial Outlook by Family Type Available from
Groundbreaking Allianz LoveFamilyMoney Study

MINNEAPOLIS–(BUSINESS WIRE)–Because family structures have changed significantly over the past
several decades, the financial concerns of Americans today vary
depending on each family’s own unique structure. With just 19.6% of U.S.
households today representing married heterosexual couples with
children, compared to 40.3% of such traditional families in 1970,*
today’s modern family structures create unique pressures that require
new approaches to serving each family’s own financial needs.

In a newly released white paper built on its groundbreaking 2014 LoveFamilyMoney study,**
Allianz provides insights into the various types of modern families and
how financial professionals may better serve their unique financial

LoveFamilyMoney surveyed 4,500 Americans, identified as belonging to
either a traditional family (two opposite-sex parents with at least one
child at home) or one of six different types of modern families,
including same‐sex couples, single‐parent households, those with adult
children returning home (boomerang families), multi‐generational
families, blended families, and families with older parents and young
children. The study explored the emotional needs and financial realities
of modern life.

Allianz’s white paper, Changing family dynamics create new financial
, is now available on,
as are two other new resources:

  • One-page demographic overviews of each of the seven family types with
    details including the respondent’s gender, age, race, children’s ages,
    education, income, savings, debt, financial products and use of a
    financial professional.
  • A brief overview video that provides a visually compelling look at the
    study’s findings and changing family financial dynamics.

About Allianz

Allianz has been providing financial services through its affiliates in
the United States since 1896. We offer world-class expertise across a
wide range of financial services, from active asset management to
innovative solutions to help grow and protect income in retirement. As a
leading global financial services company with more than 147,000
employees in 70 countries, we’re proud to make a difference in the lives
of our more than 83 million clients worldwide each day. To learn more
about Allianz, visit us online at

*US Census Bureau, Current Population Survey Annual Social and Economic
Summit, 1970-2012.

**The Allianz LoveFamilyMoney® study was
conducted by The Futures Company via an online panel in January 2014
with more than 4,500 panel respondents ages 35‐65 with a household
income of $50K+, and was commissioned by Allianz.

The modern family types identified in the study included:

  • Multi-Generational Families – Three or more generations living
    in the same household
  • Single-Parent Families – One unmarried adult with at least one
    child under 18
  • Same-Sex Couple Families – Married or unmarried couples living
    together with a member of the same gender – with and without children

    • Same-Sex Couple Families with Kids – 35% of the same-sex
      couple family cohort (543 families). Married or unmarried couples
      living together with a member of the same gender – with at least
      one child in the household
    • The sample size for same-sex couples with children is 188 compared
      to those without children, which is 355
  • Blended Families – Parents who are married or living together
    with a stepchild and/or child from a previous relationship
  • Older Parent with Young Children Families – Parents age 40+
    with at least one child under five in the household
  • Boomerang Families – Parents with an adult child (21-35) who
    left and later returned to rejoin the family


Allianz Life Insurance Company of North America
Sara Thurin
Rollin, 763-765-6703