Nickelodeon and Encantos Media Studios to Partner on Consumer Products Line for Canticos, Bilingual Property Featuring Beloved Nursery Rhymes That Celebrate Latino Culture

Canticos Short-Form Content to be Available on
Nickelodeon’s Digital Platforms for Preschoolers

NEW YORK–(BUSINESS WIRE)–Nickelodeon
is partnering with Encantos Media Studios, PBC (Encantos) to develop the
first collection of consumer products for infants and toddlers, inspired
by the award-winning bilingual baby property, Canticos. With a
collection of some of the most beloved Spanish-language nursery rhymes
from all over the world, Canticos celebrates Latino culture by
bringing songs such as “Los Pollitos,” “Elefantitos,” and “Mi Burrito
Sabanero” to life through bilingual children’s books, interactive apps
and sing-along videos.

Nickelodeon will seek consumer products and promotional partners,
spanning categories including layette, toy, accessories, home,
publishing and more. Canticos short-form content is expected to
launch in Spring 2018 on Nick’s digital preschool platforms, including NickJr.com,
the Nick Jr. App and NOGGIN, Nick’s video subscription service. The Canticos
portfolio of characters is created by Venezuelan-American artist
Susie Jaramillo. Canticos short-form content will be produced by
Jaramillo, alongside husband and wife team Nuria Santamaria Wolfe and
Steven Wolfe Pereira, co-founders of Encantos Media Studios.

“From the moment we first saw it, we loved how Canticos brings
together kids and families from all backgrounds through bilingual
stories and culturally authentic songs and characters,” said Pam
Kaufman, CMO and President, Consumer Products, Nickelodeon. “The appeal
of this property is universal and we look forward to introducing a
gorgeous consumer products line for infants and toddlers that embodies
the spirit of this terrific property.”

Canticos was created to help Latino families share culture and
language in a fun and engaging way across screens and beyond,” said
Nuria Santamaria Wolfe, co-founder and CEO, Encantos Media Studios.
“Nickelodeon is a leader and innovator in kids’ entertainment, and they
understand and value the diversity of today’s generation. This
partnership with Nickelodeon further expands the reach and appeal of
these beloved nursery rhymes, so even more children and families around
the world can sing, learn and play along.”

About Encantos Media Studios, PBC

Encantos Media Studios, PBC (Encantos) is a purpose-driven family
entertainment and education company inspired by a world of culture.
Focused on building creator-led brands that build bridges and
understanding by celebrating diversity, inclusion and belonging,
Encantos creates meaningful media that makes the world a better place
for kids of all ages. As a Public Benefit Corporation (PBC), each
Encantos brand is a force for good and supports a cause related to the
brand.

About Nickelodeon

Nickelodeon, now in its 38th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first
in everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, digital, recreation, books and feature films. Nickelodeon’s
U.S. television network is seen in more than 90 million households and
has been the number-one-rated kids’ basic cable network for 22
consecutive years. For more information or artwork, visit http://www.nickpress.com.
Nickelodeon and all related titles, characters and logos are trademarks
of Viacom Inc. (NASDAQ: VIA, VIAB).

Contacts

Media:
Nickelodeon
Talia Yates
Talia.Yates@nick.com