BEAVERTON, Ore.–(BUSINESS WIRE)–#Nike–Today, Nike (NYSE:NKE) announced the Nike Ease Challenge, which invites
designers, engineers, makers and innovators to advance and reinvent
footwear design for athletes of all abilities. The $50,000 challenge
continues Nike’s leadership in driving footwear innovations that help
all athletes to live more active and independent lives.
Nike’s mission is to bring inspiration and innovation to every athlete*
(*If you have a body you are an athlete). The Nike Ease Challenge
embodies that mission by calling on a broader community of innovators
who share Nike’s commitment to elevate athletes at all levels – from the
elite to the everyday. The challenge is intended to build upon the
advancements of Nike’s array of innovative designs – such as Nike
HyperAdapt 1.0, Nike
Air Rift, Nike
Sock Dart and more – that help people more easily put on, secure and
take off their shoes.
“Nike is driven by a competitive spirit that drives us to do the
seemingly impossible for our athletes,” said Mark Parker, Chairman,
President and CEO of NIKE, Inc. “Today, we are working with others who
share our passion for removing barriers through breakthrough innovation.
I can’t wait to see what powerful ideas come out of this challenge.”
The Nike Ease Challenge is officially open today, with a submission
deadline of December 15, 2016. Three finalists will be selected at the
end of March 2017 and invited to Nike World Headquarters in Beaverton,
Oregon. Finalists will present their designs to a panel of Nike leaders
and athletes, with a winner selected in April 2017.
To apply or for additional details, go to www.NikeEaseChallenge.com.
To learn more about Nike’s and its design innovations that redefine the
traditional method of putting on and lacing up a shoe, visit Nike
NIKE, Inc. NIKE, Inc., based near Beaverton, Oregon, is
the world’s leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide variety
of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries
include Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley International
LLC, which designs, markets and distributes surf and youth lifestyle
footwear, apparel and accessories. For more information, Nike’s earnings
releases and other financial information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.
For more information, including multi-media materials, please visit: http://news.nike.com/
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