NIKE, Inc. Launches New Nike+ App
Accelerates Personalized Performance with Debut of Digital Studio
in NYC
BEAVERTON, Ore.–(BUSINESS WIRE)–NIKE, Inc. (NYSE: NKE) today launched its anticipated new Nike+ app,
which gives athletes personal access to Nike’s signature services,
including its most-coveted products, expert guidance and live events,
all in one easy-to-access place, as only Nike can do. Nike also
announced that it will open its first digital studio in NYC, focused on
accelerating the company’s digital connection to consumers.
“Our consumers want instant access to the best of Nike and we’re excited
to be offering expanded Nike+ services, personalized to athletes
everywhere,” said Trevor Edwards, President, Nike Brand. “Digital
enables us to better serve our consumers across our business and we will
continue to invest in our digital portfolio of services and connect with
athletes anytime, anywhere.”
Available today on iOS and Android in the U.S., the Nike+ app is a
personalized service providing consumers with easy access to the best of
Nike. The Nike+ app adapts to each consumer’s preferences — serving up
the best, most relevant product recommendations as well as access to
NIKEiD customization options within the personal store. Consumers
will receive Nike+ Reserved For You invitations
comprised of special products and events selected and set aside for them
based on their preferences. The app also features a personalized feed
with curated stories, created by world class athletes, experts and the
Nike brand, all tailored to their interests.
By downloading the app, consumers can become Nike+ members, unlocking
benefits like free shipping and 30-day product trials. Additionally,
consumers can book Nike+ Training Club and Nike+ Run Club live sessions,
spots at special Nike events or Nike+ 1:1’s with experts in-store,
through the app.
To accelerate its commitment to digital innovation, Nike will open a new
digital studio based in New York City, focused on pioneering engaging,
consumer experiences across the Nike Digital portfolio. The digital
studio will house a newly acquired team of talented tech entrepreneurs,
formerly of Virgin Mega, who will initially work on expanding the
community and functionality of Nike’s core mobile experiences to better
serve athletes everywhere. This team of mobile experts is at the center
of technology, culture and commerce and will enable Nike to capitalize
on the latest market and consumer opportunities.
“I’m excited about the expertise that the NYC digital studio will bring
to Nike,” said Adam Sussman, Nike’s VP and Chief Digital Officer. “This
new team will greatly advance our efforts to build strong, authentic
connections to our consumers by delivering fun, innovative experiences,
easy access to our products, and robust community engagement.”
The Nike+ app is available today on iOS and Android in the U.S. For more
information on Nike+ go to Nike.com.
About
NIKE, Inc. NIKE, Inc., based near Beaverton, Oregon, is
the world’s leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide variety
of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries
include Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley International
LLC, which designs, markets and distributes surf and youth lifestyle
footwear, apparel and accessories. For more information, Nike’s earnings
releases and other financial information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.
Contacts
NIKE, Inc.
Investor:
Nitesh Sharan, 503-532-2828
or
Media:
Rhona
Marr, 503-671-3489
