Nike Unveils Collection to Celebrate Air Max Day, Highlighted by Release of Nike Air VaporMax
BEAVERTON, Ore.–(BUSINESS WIRE)–Three years ago Nike launched Air Max Day, a response to global fervor
for one of the most beloved footwear platforms of all time. Today, Nike
begins a journey to this year’s Air Max Day, a worldwide celebration of
Air highlighted by the long-awaited release of Nike Air VaporMax.
Nike will celebrate Air Max Day on March 26 by marking the 30th
anniversary of the Air Max 1, the shoe that pushed footwear to
unprecedented heights with new cushioning style and performance
features. Throughout March, Nike will release a mix of retros, remixes
and innovations. This fresh line-up of Air, including the highly
anticipated Nike Air VaporMax, represents the latest chapter of Nike’s
longstanding commitment to serve athletes. The new product delivers on
what consumers want, by transforming the athletic footwear landscape
with the most powerful and resilient underfoot platform yet.
“The Nike Air VaporMax is a tremendous example of what happens when we
harness the combined insights of our design collective. When designers
embrace the technology, and push its potential, we have a boundless
future. Just as the Air allows us to run forever, it allows our
imaginations to ponder near limitless permutations,” said John Hoke,
Vice President, Global Design for Nike.
Air has been an integral part of Nike since it was first introduced in
the 1979 Air Tailwind. In the decades since, it’s drawn strong consumer
devotion; a massive and passionate consumer fan base that has driven
design and depth of product. Nike Air has disrupted the industry with
color, materials and the Air platform itself. For the first eight years
it was hidden – felt rather than seen. Then, in 1987, it became visible
with Air Max. It soon evolved, spreading from running to basketball to
training and tennis, all while becoming a coveted lifestyle product
across the globe. The line quickly endeared itself to consumers because
of its responsiveness to movement, its durability, and its
groundbreaking and beautiful design.
Through it all, Nike Air technology has driven the industry forward, and
continues to define what’s possible with underfoot cushioning. With Nike
Air VaporMax, athletes get closer to the sensation of Air than ever,
with layers removed between the foot and the Air platform itself. This
innovation and dedication has created a product that consumers are
passionate about, and demand year after year – and the Nike Air Max
delivers yet again.
This is the fullest celebration of Nike Air Max innovation ever. The
unveil includes eight releases, culminating with the Nike Air VaporMax
on March 26:
Women’s Nike Air Max Jewell (Retail: March 8)
Nike Air Max 90 Ultra
Flyknit (Retail: March 2)
Nike Air Max 1 atmos Elephant
Nike
Air Max 1 Anniversary
Nike Air Max 1 Ultra 2.0 LE
Nike Air Max
LD-Zero
Nike Air Max 1 Master
Nike Air VaporMax (Retail: March
26)
In 2016, by popular vote, consumers “voted back” the Nike Air Max 1
atmos Elephant, which makes its return as part of the Air product
line-up. The Women’s Nike Air Max Jewell is the second-ever women’s Air
Max shoe. Nike Air Max 90 Ultra Flyknit delivers on what consumers
expect, and ask for: Flyknit, a high-performing, breathable, supportive
upper; and Air, responsive, agile, strong, beautiful and light.
The unveil will be available at retailers globally. To learn more,
please visit the Nike+ SNKRS App.
NIKE, Inc., (NYSE:NKE) based near Beaverton, Oregon, is the world’s
leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of
sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries
include Converse Inc., which designs, markets and distributes athletic
lifestyle footwear, apparel and accessories; and Hurley International
LLC, which designs, markets and distributes surf and youth lifestyle
footwear, apparel and accessories. For more information, Nike’s earnings
releases and other financial information are available at http://investors.nike.com.
Individuals can also visit http://news.nike.com/
and follow @Nike.
For more information, including multi-media materials, please visit: http://news.nike.com/
Contacts
NIKE, Inc.
Nike Media Relations, 212-367-4447
Media.Relations@nike.com
