Nintendo and Nickelodeon Bring the Next Splatfest to a Pineapple under the Sea

Splatoon Asks SpongeBob SquarePants Fans: SpongeBob or
Patrick?

REDMOND, Wash.–(BUSINESS WIRE)–What’s the best crossover under the sea? SPONGEBOB SPLATFEST!


On April 23, Nintendo is partnering with Nickelodeon to bring a SpongeBob
SquarePants
-themed Splatfest competition to the Splatoon
game for the Wii
U
console. Players will be asked to declare their allegiance to
either the world’s most lovable sponge, SpongeBob SquarePants, or his
starfish sidekick, Patrick Star, from Nickelodeon’s animated television
show SpongeBob SquarePants. SpongeBob and Patrick will feel right
at home in the squid-themed Splatoon game. Squidward was not
invited.

“Two international pop culture sensations meet when the SpongeBob
SquarePants
Splatfest comes to Splatoon,” said Scott Moffitt,
Nintendo of America’s Executive Vice President of Sales & Marketing.
“Fun partnerships like this take advantage of the crossover appeal that
family-friendly franchises like Splatoon and SpongeBob
provide. Personally, I’m team SpongeBob all the way.”

Splatfest is a recurring online competition that asks players to pick a
team – in this case, either SpongeBob or Patrick. Once players choose a
side, they’ll receive a free in-game T-shirt adorned with an image of
SpongeBob or Patrick for their character to wear as they compete in the
online multiplayer Turf War mode to see which team comes out on top. At
the end of the Splatfest competition, the side with the most points is
awarded Super Sea Snails (no relation to SpongeBob’s pet, Gary), items
that allow them to upgrade gear in the game. The SpongeBob SquarePants
Splatfest competition kicks off in Splatoon on April 23 at 6 a.m.
PT and runs until April 24 at 12 p.m. PT. This also marks the first
Splatfest in which players from North America and Europe can be matched
together. Splatfest is open to all Wii U owners who have the Splatoon
game and an Internet connection.

Splatoon, which is exclusive to Wii U, represents Nintendo’s take
on the action-shooter genre. Characters called Inklings can transform
into non-Squidward squids as they attempt to cover the play area with
their team’s colorful ink and splat opponents. Using an array of
inventive weapons, players cover the playing surface with as much of
their team’s colorful ink as possible before time runs out. More than 4
million units of the game have been sold worldwide. For more information
about Splatoon, visit http://splatoon.nintendo.com/.

SpongeBob SquarePants has emerged as a global pop culture
phenomenon since first premiering on Nickelodeon in July 1999. The
series has been the most-watched animated program for more than 14
consecutive years, and is seen in over 185 countries and translated in
more than 50 languages. The character-driven cartoon chronicles the
nautical and sometimes nonsensical adventures of SpongeBob, an incurably
optimistic and earnest sea sponge, and his undersea friends.

Remember that Wii U features parental controls that let adults manage
the content their children can access. For more information about this
and other features, visit http://www.nintendo.com/wiiu.

© 2016 Viacom International Inc. All Rights Reserved. Nickelodeon,
SpongeBob SquarePants and all related titles, characters and logos are
trademarks owned by Viacom International Inc. Created by Stephen
Hillenburg.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.3 billion video games and more than 692 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com,
a password-protected site. To obtain a login, please register on the
site.

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GOLIN
Rich George, 415-318-4342
rgeorge@golin.com
or
Eddie
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egarcia@golin.com