Nintendo Outlines Launch Plans for First Mobile App Miitomo

Spark One-of-a-Kind Conversations with Friends; App Launches in
March Alongside My Nintendo Rewards Program

REDMOND, Wash.–(BUSINESS WIRE)–Nintendo’s first app made exclusively for smart devices, Miitomo,
will launch in North America in March for both iOS and Android phones
and tablets. Today, Nintendo outlined the steps that fans can take to be
among the first to get in on the social fun.

Starting Feb. 17, people will be able to pre-register for Miitomo
by signing up for the new Nintendo Account service using their existing
email, social media accounts or current Nintendo Network IDs. People who
pre-register will be among the first to be notified about the
availability of Miitomo when it launches in March. Nintendo will
offer a special Miitomo bonus to anyone who signs up for a
Nintendo Account between Feb. 17 and launch. Miitomo is a social
experience that uses Nintendo’s Mii characters, which first debuted on
the Wii console, to engage friends in a lighthearted and welcoming
environment. Users can spark fun conversations and learn more about each
other by answering questions such as “What song has been stuck in your
head lately?”, “Do you believe in aliens?”, or even “If you saw a nose
hair sticking out of your friend’s nose, what would you do?” Users can
also easily take and share photos featuring their Mii with the Miifoto
feature. Nintendo’s new My Nintendo rewards program will launch
alongside Miitomo in March, and will be able to connect with the

Miitomo is a uniquely entertaining mobile experience that only
Nintendo can deliver,” said Scott Moffitt, Nintendo of America’s
Executive Vice President of Sales & Marketing. “Featuring Mii
characters, users will be able to interact with their friends in an
entirely new way that transforms communication into a form of play.”

Launching alongside Miitomo in March, My Nintendo aims to become
much more than a traditional rewards program. It is a more comprehensive
service that rewards users for interacting with Nintendo products and
services in a variety of ways. Miitomo users with a Nintendo
Account will be able to take advantage of My Nintendo to enhance their

Including Miitomo, Nintendo plans to release approximately five
smart device applications by the end of March 2017. More information
about Miitomo, Nintendo Account and My Nintendo will be available
in the coming weeks.

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.3 billion video games and more than 692 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at

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Rich George, 415-318-4342
Green, 415-318-4308