Augmented-reality app launches on heels of Nissan’s historic
sponsorship of 100 colleges and universities
NASHVILLE, Tenn.–(BUSINESS WIRE)–College sports fans can download Nissan’s DieHard Fan app to virtually
paint their game face using a smartphone or tablet (iOS and select
Android devices). The augmented reality app combines a time-tested fan
tradition of face painting in team colors, with innovative technology,
to deliver an immersive digital experience sure to excite sports fans.
Go to diehardfan.com to
learn more or find links to download it for free.
This news follows Nissan’s announcement of a historic deal to become the
Official Sponsor of 100 colleges and universities nationwide, and a
proud supporter of select NCAA Championships. That four-year agreement
marks the widest-reaching sponsorship in the history of collegiate
Through use of proprietary and patented facial analysis technology,
DieHard Fan App users can select from thousands of game faces,
representing nearly all 100 collegiate teams in Nissan’s sponsorship, to
instantly “paint” on their game face over a favorite picture or video.
The technology is a first, is fast, and lifelike – moving naturally, in
Nissan made this technology realistic by adding an analog step to an
otherwise digital production process. Each face paint was meticulously
hand painted on human models by a world champion face painter, and then
digitally re-mastered to produce the most realistic look possible.
“The DieHard Fan mobile app delivers on Nissan’s brand promise of
innovation and excitement for everyone,” said Jeremy Tucker, vice
president, Marketing Communications & Media at Nissan North America.
“This is just one way for sports fans to unleash their colors anywhere,
anytime, and engage with Nissan and our College 100 Sponsorship of men’s
and women’s college sports programs throughout the U.S.”
“DieHard Fan” is available for free today from the App Store and Google
About Nissan North America
In North America, Nissan’s operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. Nissan is dedicated to improving the
environment under the Nissan Green Program and has been recognized
annually by the U.S. Environmental Protection Agency as an ENERGY STAR®
Partner of the Year since 2010. More information on Nissan in North
America and the complete line of Nissan and Infiniti vehicles can be
found online at www.NissanUSA.com
or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan
Alliance. Operating with more than 247,500 employees globally, Nissan
sold 5.32 million vehicles and generated revenue of 11.38 trillion yen
(USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive
range of more than 60 models under the Nissan, Infiniti and Datsun
brands. Nissan leads the world in zero-emission mobility, dominated by
sales of the LEAF, the first mass-market, pure-electric vehicle. It is
the best-selling EV in history with almost 50% share of the
zero-emission vehicle segment. For more information on our products,
services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
Nissan North America
Jeannie Whited, 615-725-6461