No Sugar Please: New Euromonitor Research Shows How Snacks Are Being Redefined

LONDON–(BUSINESS WIRE)–Global market research company Euromonitor International presented new
research at the London press briefing, ‘No Sugar Please: How Snacks are
Being Redefined’.

According to the presentation, growth of healthy snacks rose by 7
percent in 2014-2015 compared to ‘conventional’ snacks, which only
increased by 5 percent. “The growth in healthy snacks was driven by
Western Europe and North America, which combined, increased by US$10.8
billion from 2011 to 2016, an emerging trend that could transform the
food industry,” says Jack Skelly, food analyst at Euromonitor

The ‘war on sugar’ has dented the potential demand of sweet snacks as
consumers have greater awareness of ingredients used in food production
and are more cautious on their consumption. According to a recent
Euromonitor survey, 47 percent of global respondents look for foods with
limited or no added sugar. “The demonisation of sugar inevitably created
a change in the type of ingredients used in snacks,” says John George,
ingredients analyst at Euromonitor. In 2015, global sweeteners use in
conventional snacks amounted to 15.5 million tonnes, while in
comparison, new snacks included less than a fifth of this at 3 million

This health trend doesn’t only foster ingredients shift but also new
pack sizing strategies, “We’ve seen an increasing polarisation of pack
sizes in conventional snacks, as larger formats are marketed for shared
consumption, and smaller sizes more commonly launched as ‘calorie
packs’. The aim of these new formats are to convey greater portion
control and lower the guilt of buying a treat while still boosting
impulse purchase,” adds Karine Dussimon, senior packaging analyst at

“Consumers are also increasingly aware of the importance of healthy
weight in prevention of diabetes and other diseases, so minimizing sugar
and calorie intake is high on consumers’ agenda,” concludes Ewa Hudson,
head of health and wellness research at Euromonitor. New products are
predicted to take a larger slice of the snacking market, resulting in
further acquisitions.

For more information visit

About Euromonitor International

is the world’s leading provider for global business
intelligence and strategic market analysis. We have more than 40 years
of experience publishing international market reports, business
reference books and online databases on consumer markets.


Victoria Dele
Communications Executive – Euromonitor International
0044 (0) 207 251 8024