North America Pet Food Nutraceuticals Market – Growth, Trends & Forecasts (2015-2020) – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (
has announced the addition of the “North
America Pet Food Nutraceuticals Market – Growth, Trends and Forecasts
report to their offering.

The total North American Pet Nutraceuticals market is valued at over
$1528.4 million in 2015 and is projected to grow significantly between
the years 2015 and 2020.

The North American markets are the first respondents to any major global
trend or consumer pattern; the high level of market penetration and
corresponding infrastructure are cited as reasons for pioneering
attitude. The concept of pet humanization’ is the major trend that is
consolidating both the pet care and pet food markets into a sense of
overall pet well-being.

One significant outcome of this trend is the consumer movement towards
nutraceutical foods and remedies from the comfort or treats foods. This
movement is well visible in the marketing and new product launches of
the major firms. The choice of pet foods was traditionally based on
factors such as marketing claims, packaging, convenience and costs.
These factors have considerably changed over the years, with consumers
now willing to pay more. The high consumer awareness also aids in the
shift towards nutraceuticals.

The market is differentiated based various factors such as that of
animal type, function type, ingredient type, application type and
geography. Based on the animal type, the pet food sales are adjacent to
the respective animal populations with dogs and cats occupying the major
share. An increasing shift towards smaller breeds of dogs and cats is
being observed in the recent years. On the end-user application muscle
health, cognitive health, Digestive health continues to be the major
concerns among pet owners, driving product sales in these segments. The
differentiation between dietary supplements and nutraceuticals holds
importance from a marketing and regulatory standpoint.

Companies Mentioned:

  • Archer Daniels Midland
  • The Scoular Company
  • Omega Protein
  • Novotech Neutraceutical
  • Kemin
  • BASF
  • DSM
  • Dupont
  • Pet Food Manufacturers
  • Nestle (Purina Pet Care)
  • Merial
  • Total Alimentos
  • Mars Inc
  • Vit2Be-Diana Group
  • Roquett

Key Topics Covered:

1. Introduction

2. Research Approach & Methodology

3. Market Overview

4. Market Segmentation

5. Competitive Landscape

6. Company Profiles

For more information visit


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