NuGene International, Inc. Partners with Celebrity Entrepreneur Kevin Harrington to Produce Infomercial and Launch TV Home Shopping Campaign for New Retail Skincare Line: NuGene kathy ireland

IRVINE, Calif.–(BUSINESS WIRE)–NuGene International, Inc. (“NuGene”) (OTCBB:NUGN),
a developer, manufacturer and marketer of advanced skin and hair care
lines utilizing adipose derived human stem cells and stem cell media,
announced today that it has signed an agreement with Kevin Harrington,
Original Shark from the hit ABC show Shark Tank, to spearhead the launch
of the new NuGene kathy ireland retail product line.

Additionally, Kevin will assist NuGene International, Inc. with future
fund raising efforts.

Kevin Harrington has launched more than 500 products that have generated
more than $5 billion in worldwide sales. He is widely known as the
Inventor of the Infomercial and one of the founders of “As Seen On TV.”
He was one of the original sharks on the ABC Emmy award winning
television series Shark Tank, appearing in more than 175 segments.

“I believe that the new NuGene kathy ireland retail line is the perfect
fit for infomercials and home shopping. The combination of NuGene kathy
ireland stem cell media and the science behind the product is a story
that hasn’t been told properly and will resonate with the mass markets.
I am excited to spearhead this opportunity and be a part of the NuGene
kathy ireland team,” said Kevin Harrington.

“I am excited to welcome Kevin Harrington to the NuGene kathy ireland
family which includes business mogul Kathy Ireland as our Chief Designer
and Brand Ambassador. We now believe the addition of Kevin Harrington to
the company will enhance our growth strategy and should materially
impact our bottom line in 2016,” said Ali Kharazmi, CEO and co-founder
of NuGene International, Inc.

About NuGene International, Inc.

NuGene International, Inc. specializes in developing, manufacturing and
marketing proprietary regenerative cosmeceutical and pharmaceutical
products based on adipose derived human stem cell and human stem cell
media. The US Department of Health and Human Services calls regenerative
medicine the “next evolution of medical treatments.” The regenerative
medical market (which includes cosmeceuticals and pharmaceuticals) was
estimated at $7.2 billion in the US in 2014 and is expected to grow
rapidly in the coming years according to RNCOS Business Consultancy
Service Global Cosmeceuticals Market report.

NuGene kathy ireland’s cosmeceutical and pharmaceutical products are
based on proprietary stem cell based regenerative formulations derived
from non-controversial, adult human stem cell derived media obtained
from adipose tissue. NuGene kathy ireland’s exclusive products combine
its in-house advancements, proprietary technologies, and patent pending
formulations. The company has four patents pending covering 15 unique
applications. NuGene kathy ireland’s goal is to leverage its knowledge
and expertise to develop age-defying cosmeceutical skincare and hair
care products in addition to pharmaceutical products based on the same
regenerative science platform.

Contacts

PCG Advisory Group
Jeff Ransom, 646-863-6893