Olay, Ivory and Old Spice DUOs – Reinvented the Morning for Over 1000 Attendees at a Daybreaker Party with Actress/Singer/Producer Ashley Tisdale & World-Famous DJ A-Trak

DUO reinvents the shower experience by uniting bar soap and body
wash for the first time, giving Daybreaker attendees a #ShowerDUOver

LOS ANGELES–(BUSINESS WIRE)–Daybreaker, an early morning global movement, and DUO – Olay, Ivory and
Old Spice’s newest personal cleansing offering – hosted a one-of-a-kind
morning dance party, energizing over 1000 attendees to reinvent their
morning. The “Bubbles and Bathrobes” themed party was attended by
actress, singer and producer Ashley Tisdale and featured world-famous DJ

Held at the entertainment landmark Hollywood & Highland Center in Los
Angeles, the party welcomed attendees at 6 A.M. with a yoga session
attended by Ashley Tisdale, an interactive pop-up shower with
performance artists, and a two-hour dance party featuring A-Trak.
Attendees were inspired to change-up their morning routine; from
enthusiastically greeting the sun (rather than sleeping in) to embracing
a new way to shower. Brand ambassadors were onsite to give guests a
#ShowerDUOver through product demos and samples of the Olay, Old Spice
and Ivory DUOs.

“Beauty has always been a passion of mine. I had the chance to check out
Olay DUO before it hit shelves, and it totally changed my shower
routine, for the better, so I’m excited I can finally tell my fans about
it! And what a better way than at an event that challenges the way
people think about their morning?” said Ashley Tisdale, adding, “I’ve
been focusing a lot on reinvention, especially when it comes to health
and wellness all of which start first thing in the morning for me.”

“DUO is on a mission to reinvent the morning and we love that — that’s
what Daybreaker and our community is all about,” said Daybreaker
co-founder and CEO Radha Agrawal. “We looked to create unexpected
moments that would highlight the uniqueness of DUO while staying true to
the Daybreaker experience. With the “Bubbles and Bathrobes” theme, we
told a reimagined story that had people walking away feeling their
morning was totally reinvented.”

About DUO

Consumers can go to cleansingduos.com for more information on the DUO.
Also, to join the conversation, tell us about your #ShowerDUOver
experience with the brand new DUO product.

Whether you use bar soap, body wash with a puff, or both – you can now
reinvent your morning and overall shower experience with DUO. Celebrated
as “the never before seen two-sided clean,” the unique design of DUO
boasts a flexible cleanser encapsulated by a two-sided cleaning
implement – one exfoliating side and one that’s smooth.

DUO is available in Olay, Old Spice and Ivory featuring Olay and Old
Spice’s most popular scents with Olay Soothing Orchid & Black Currant,
Old Spice Swagger and Pure Sport, and introducing a new scent from Ivory
with Refreshing Clean. DUO is available now in select mass and food
retailers and eCommerce nationwide for $9.99 – $12.99 (MSRP). For more
information, visit www.cleansingduos.com.

About Daybreaker

Daybreaker is an early morning dance movement in 16 cities around the
world and growing. We start with a one hour yoga + fitness experience
and then dance with reckless abandon for two hours before work. You
never know where our next location will be and what surprises are in
store. We don’t need alcohol. We don’t need to pretend to be someone
else. We come as we are to sweat, dance and connect with ourselves and
each other. To find out where we’re dancing next, visit daybreaker.com/world/.
You can also visit our Community and Content Channel, Morning
at daybreaker.com/morningmischief.
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About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.


Procter & Gamble
Lindsey Morahan, 513-983-1654
Katelyn Driscoll, 212-613-4933