NBC UNIVERSO, the modern, general entertainment cable channel for Latinos, was the most-watched Hispanic cable network the day of its re-launch on Sun., Feb. 1, in total day and primetime, fueled by its exclusive Spanish-language broadcast of Super Bowl XLIX, which reached a cumulative audience of 1.14 million viewers, according to Nielsen. The telecasts viewership topped out at an average of 457,000 viewers during the final minutes of the New England Patriots thrilling 28-24 victory over the defending champion Seattle Seahawks, and averaged 368,000 total viewers 259,000 were adults 18-49. The network out-delivered Hispanic cable competitors by at least 2:1 during primetime, and Super Bowl XLIX was also the most viewed program outside of top soccer matches in the networks history (including on its predecessor channel, mun2).
In addition, among Hispanic adults 18-49, NBC UNIVERSO was the No. 1 most-watched cable network out of all cable networks, regardless of language, during total day and primetime. For the total day, NBC UNIVERSO averaged 121,000 total viewers 81,000 were adults 18-49; and in primetime, the network averaged 267,000 total viewers 186,000 were adults 18-49, marking its highest Sunday primetime ever among 18-49.
Sunday marked a historic day for our network. On the first day of our re-launch, NBC UNIVERSO succeeded in delivering high-quality sports and edgy entertainment series to Latino viewers across the U.S., and more than a million people joined us to watch Super Bowl XLIX in Spanish, said Rubén Mendiola, President, NBC UNIVERSO. As we continue to establish our network and new brand, were off to a thrilling start. We could not be more pleased with our viewers positive response to our new, vibrant look and feel. With FIFA World Cup, The NASCAR Mexico Series, more Premier League matches, WWE RAW and Smackdown en Español, and The 2016 Rio Olympics all on deck, Super Bowl XLIX was the first of many brilliant sports moments Latinos can expect from NBC UNIVERSO in the months ahead.
Highlighting its Super Bowl Sunday programming, NBC UNIVERSO aired nine straight hours of football and related entertainment, along with a Premier League match and WWE RAW en Español. After the Super Bowl, the network aired Bienvenidos a NBC UNIVERSO a half-hour special that gave viewers a sneak peek into the programming, and a taste of whats to come, on NBC UNIVERSO.
Source: Nielsen, NPM: PAV; NBC Universo (2/1/15); Super Bowl XLIX Sun 6:29p-10:12p; Prime 7p-12a Strict Daypart; Total Day 8a-2a Strict Daypart; Hispanic cable (GALA,DSE,FOXD,UDN,REY,DFAM,UNVSO); P2+,A18-49,A18-34. Reach based out of 6+ min qualifier; NPM-Hispanic; All cable networks among Hispanic A18-49.
About NBC UNIVERSO:
NBC UNIVERSO is a modern general entertainment cable channel for Latinos, bringing the worlds top sports franchises and edgy, emotional programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers in Spanish language a thrilling mix of exclusive sports action including FIFA World Cup, NASCAR Mexico Series, NFL, Premier League and The 2016 Rio Olympics along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of Hispanic Enterprises and Content, a division of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. For more information, please visit www.nbcuniverso.com.
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