Only Natural Pet® Celebrates Earth Day with Carbon-Neutral PowerFood™ Line
Natural Pinnacle Brand Founded on Sustainability; Leads Pet Food
Industry with Carbon Neutral Products that Help Preserve the Amazon
Rainforest in Brazil;
Available at 135 PetSmart Stores
PHOENIX & BOULDER, Colo.–(BUSINESS WIRE)–In celebration of Earth Day on April 22, Only Natural Pet today
announced that its PowerFood dog and cat food line that has been
manufactured and distributed in 2016 is 100 percent carbon neutral.
This distinction is made possible through a partnership with Carbon
Credit Capital, a company that analyzes the energy consumed by the
ingredient processing, manufacturing, packaging and distribution of
products and offers carbon offset credits to be purchased by companies
and brands. The funds from purchased credits are donated to global
climate improvement projects to offset the resulting carbon emissions.
“The process of offsetting a product’s carbon emissions by investing in
global sustainability projects is a more common approach in industries
such as airline travel or shipping. But, it’s much newer to the consumer
packaged goods industry – especially within the pet food industry,” said
Marty Grosjean, founder and CEO of Only Natural Pet. “We’re thrilled to
be a leading pet food brand that is applying these innovative practices
to help improve our environment. And, by also partnering with PetSmart,
we can make this sustainable, natural food line available to
environmentally conscious pet parents across the U.S.”
Carbon Credit Capital allows brands, products and companies to fund
various global projects aimed at reducing carbon emissions into the
atmosphere. As its global project of choice, Only Natural Pet chose ADPML
Portel-Para REDD, a sustainability
project located in the Pará region of Brazil. The initiative is helping
to preserve the Amazon forest that is at risk of being deforested. The
project expects to prevent more than 22 million tons of greenhouse gas
emissions from being released into the atmosphere over the course of its
lifetime.
Through the PowerFood Carbon Neutral program, in 2016 Only Natural Pet
expects to donate more than $10,000 to this sustainability project,
offsetting more than 800 metric tons of carbon emissions over the course
of the year.
As a founding member of the Pet Industry Sustainability Coalition, Only
Natural Pet is committed to sustainability and “green” business
practices. The company utilizes wind power, carbon-neutral shipping and
sustainable packaging, as well as pursues a zero-waste goal at all its
facilities.
PetSmart is the exclusive national retailer for the Only Natural Pet
pinnacle natural pet food brand and the product is available now in 135
stores across the nation. PetSmart expects to expand the brand later
this year to more stores across the nation and additional products
featuring new flavors for dogs and cats.
About Only Natural Pet
Only
Natural Pet was founded in 2004 in Boulder, Colorado, with a
commitment to finding the most effective and sustainable natural pet
products for every facet of a pet’s life. Today, the company is a
leading online retailer in the natural pet supplies market offering an
e-commerce site, retail store, and catalog business with more than 3,900
products from leading manufacturers in the natural, organic, and
eco-friendly pet supply market. Only Natural Pet produces more than 500
of its own highly popular Only Natural Pet branded products, including
food, vitamins, supplements, and flea prevention and treatment.
About PetSmart®
PetSmart,
Inc. is the largest specialty pet retailer of services and solutions
for the lifetime needs of pets. At PetSmart, we love pets, and we
believe pets make us better people. Every day with every connection,
PetSmart’s passionate associates help bring pet parents closer to their
pets so they can live more fulfilled lives. This mission impacts
everything we do for our customers, the way we support our associates,
and how we give back to our communities. We employ approximately 53,000
associates, operate approximately 1,444 pet stores in the United States,
Canada and Puerto Rico and approximately 202 in-store PetSmart®
PetsHotel® dog and cat boarding facilities. PetSmart provides a
broad range of competitively priced pet food and pet products and offers
dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp day care services and pet adoption services in
stores. Our portfolio of digital resources for pet parents – including PetSmart.com,
PetFoodDirect.com,
Pet360.com
and petMD.com
– offers the most comprehensive online pet supplies and pet care
information in the U.S. Through our in-store pet adoption partnership
with independent nonprofit organizations, PetSmart
Charities® and PetSmart Charities™ of Canada, PetSmart helps to save
the lives of nearly 500,000 homeless pets each year. In addition,
PetSmart supports organizations that make communities a better place to
call home through our philanthropy program, PetSmart
Gives Back™. By giving back to the communities where we live and
work, PetSmart not only celebrates the power of pets to enrich
people’s lives—we live it.
Follow PetSmart on Twitter: @PetSmart
Find
PetSmart on Facebook: www.facebook.com/PetSmart
See
PetSmart on YouTube: www.YouTube.com/PetSmart
Contacts
Golin for PetSmart
Danielle Bickelmann, 469-680-2503
dbickelmann@golin.com
or
PetSmart
Media Line
623-587-2177
