Operator’s Mobile Commerce Trend Report Reveals Moms Feel They Need to Be Involved in Gifting to Avoid Feeling Unappreciated on Mother’s Day

60% of Men Say They Struggle and Don’t Know What to Get the
Mothers in Their Lives

SAN FRANCISCO–(BUSINESS WIRE)–Moms and Dads across the country confess they are struggling with
Mother’s Day planning and gifting. Operator, the mobile commerce app
that makes shopping as easy as a text, has released new survey data
showing that Mother’s Day is a challenging holiday with the potential to
create strife and hurt feelings if planning and gifting does not show
effort and thoughtfulness — and the statistics are surprising.

Nearly half of dads surveyed say their significant other has contributed
to the planning for Mother’s Day to avoid hurt feelings. Likewise, about
half of the moms surveyed confessed they have had hurt feelings and felt
unappreciated by lack of planning or a gift that seemed to have little
or no thought put into it.

Additional highlights from the survey concluded that:

• 60% of dads say they never know what to get for Mother’s Day
• 60% of dads say their significant other resorts to dropping hints
• Nearly half of all moms resort to dropping hints
• 1 out of 3 moms admit they have secretly purchased gifts for
  themselves for Mother’s Day
• The majority of moms (85%) state that Mother’s Day is important to them
• 75% of dads and over 50% of moms wish there were an easier way to get
  Mother’s Day and other gifting “right”

A New Way to Shop: Just Text An Expert

Operator is for busy people who want an inspired, helpful shopper that
can streamline their purchases and put in the research, expertise and
extra thoughtfulness that most people simply don’t have in their daily
hectic lives.

“With Operator, we enhance the things people do every day — from picking
out thoughtful things for you and your home, to surprising a loved one
with the coolest “it” gift around their quirky hobbies,” said Robin
Chan, CEO and Co-Founder of Operator. “We combine the expertise of real
people with the simplicity of pushing a button to be connected to what
you’re looking for — it’s a modern everyday shopping experience on the
go.”

About Operator

Operator makes shopping as easy as a text. By combining the best
algorithms with Operator’s network of shopping experts, Operator helps
people shop for exactly what they want at any time with a simple text.
Operator has been named “Best New App” and “Editor’s Choice” in the
Apple App Store, “Sexiest Product of the Year” by Product Hunt,
“Startups to Watch” by VentureBeat and nominated for “Best New Startup”
by TechCrunch. Operator is available through Facebook Messenger and
through the Apple
App Store.

2016 Report Methodology

The Operator April 2016 Survey was conducted between March 26 and April
3, 2016, among 1,073 U.S. residents ages 18 and over, using an online
survey. Results of any sample are subject to sampling variation. The
magnitude of the variation is measurable and is affected by the number
of interviews and the level of the percentages expressing the results.
In this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 3.1 percentage points from
the result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample. The margin of
error for any subgroups will be slightly higher.

Contacts

North of Nine Communications
Stacy Katz, 310-740-6630
stacy.katz@no9.com