P.F. Chang’s Launches Ricegivingsm Program to Feed Hungry Families
Partners with America’s rice farmers to donate rice to Feeding America
SCOTTSDALE, Ariz.–(BUSINESS WIRE)–In honor of National Rice Month in September, P.F. Chang’s is partnering
with America’s rice farmers to launch Ricegivingsm, an
inaugural campaign designed to serve those in need and help fight
hunger. P.F. Chang’s has teamed with America’s rice farmers to donate a
bowl of rice for every main entrée purchased in the month of September.
The goal of the program is to donate 100,000 pounds of rice to Feeding
America, which will help feed 1MM people in need. P.F. Chang’s guests
are invited to grab their chopsticks and join the cause.
“We are honored to invite our guests to join in this important cause by
dining to donate,” said Michael Osanloo, Chief Executive Officer of P.F.
Chang’s. “Thanks to our loyal customers, we will be able to help put
food on the table for many American families.”
According to Feeding America, more than one in six people in the U.S.
struggles with hunger every day. Ricegivingsm is another way
organizations are coming together to fight this reality and partner to
end hunger, and it’s an opportunity for P.F. Chang’s restaurants to make
an impact in their local communities.
Promoted annually by the U.S. rice industry, National Rice Month is a
time to celebrate the harvest of the small, but mighty grain that has
influenced American meals and traditions for more than 300 years. This
year commemorates the 25th anniversary of National Rice Month
and is the first time the event has had a national restaurant sponsor.
The partnership is a natural fit for P.F. Chang’s because 100 percent of
its rice is grown in the U.S. In addition to sourcing locally grown
rice, P.F. Chang’s is committed to serving sustainable, non-GMO, and
gluten-free rice in all 210 locations.
“We are thrilled to partner with P.F. Chang’s in the cause to fight
hunger in this country,” said Betsy Ward, President and CEO of USA Rice.
“Like us, the restaurant has a longstanding commitment to serving
quality rice, supporting American farmers, and giving back to the
communities we serve.”
As the global advocate for the U.S. rice industry, USA Rice supports
American farmers and conducts programs to inform people about
domestically grown rice. The U.S. rice industry provides 125,000 jobs
and produces 9 million tons of rice each year, all of which is gluten
and GMO free.
About P.F. Chang’s
P.F. Chang’s features a blend of high-quality, Asian-inspired cuisine
and American hospitality in a sophisticated, contemporary bistro
setting. The company owns and operates 210 domestic P.F. Chang’s
restaurants in 39 states. For more information on P.F. Chang’s, please
visit pfchangs.com,
and follow us on Facebook,
Twitter @PFChangs
and Instagram.
About USA Rice
USA Rice is the global advocate for the U.S. rice industry, conducting
programs to inform people about domestically grown rice. U.S. farmers
produce an abundance of short, medium and long grain rice, as well as
organic and specialty rice including jasmine, basmati, Arborio, red
aromatic and black japonica, among others. For more information, visit www.USARice.com.
Contacts
for P.F. Chang’s
Investor Contact:
Allison Schulder,
480-888-3000
Allison.Schulder@pfcb.com
or
Media
Contact:
Abra Williams, 612-455-7489
aawilliams@olson.com
