Painting with a Twist Launches Nonprofit to Support Artists within Franchise Community

Guía de Regalos

Nation’s Largest Paint-and-Sip Franchise Grants Funds through
Painting with a Purpose Corporate

MANDEVILLE, La.–(BUSINESS WIRE)–#artists–For Painting
with a Twist®
, the original and largest paint-and-sip franchise in
the nation, giving back to the community has been embedded in its core
values since day one. Today that core value comes full circle with the
announcement of the brand’s own nonprofit organization, Painting with a
Purpose Corporate.

The company’s co-founders Cathy Deano and Renee Maloney started the
business based on an idea to support their peers in a time of need – the
aftermath of Hurricane Katrina. What began as a small social gathering
to help support and lift spirits in their New Orleans-area community,
Painting with a Twist has now grown to 300 locations across the country
and is one of the largest businesses nationwide hiring artists. To give
back to these artists, Painting with a Purpose Corporate will grant
funds to Painting with a Twist artists to further their education and
cover expenses due to illnesses, family crises or other emergency
situations.

“Our success is possible because of the hard work and dedication of our
artists. Every Painting with a Twist class is led by an experienced and
talented local artist, who is able to inspire even the most
beginner-level attendees,” said co-founder Cathy Deano. “The launch of
Painting with a Purpose Corporate means so much to Renee and I since we
know our artists are the key differentiator to making the Painting with
a Twist experience superior. We are proud to give back to our own.”

Painting with a Purpose Corporate grants will be funded through local
Painting with a Purpose classes. These are held once a month at local
studios and at least half of the profits are donated to various
non-profit organizations. To date, the franchise has donated more than
$2.7 million to local charities. Now, with the creation of Painting with
a Purpose Corporate, funds raised during certain Painting with a Purpose
classes will be donated to the company’s non-profit and will then be
available for artists when they apply for grants.

Painting with a Twist will officially launch Painting with a Purpose
Corporate during its inaugural Charity Gala held during the brand’s
annual franchisee convention on Wednesday, July 27 at Club XLIV in
Champions Square from 6:30 to 9:30 p.m. All proceeds from the gala will
benefit Painting with a Purpose Corporate. Tickets are available to the
public and can be purchased at paintingwithapurposecharity.com.

The first Painting with a Purpose class to benefit Painting with a
Purpose Corporate will be held in the fall, with the first grants
available to artists by early 2017.

To learn more about Painting with a Twist, please visit www.paintingwithatwist.com.

About Painting with a Twist®

Painting with a Twist, based in Mandeville, Louisiana is the leading
paint-and-sip franchise with 300 studios in 36 states. Founded in 2007
by Cathy Deano and Renee Maloney, Painting with a Twist began
franchising in 2009 and provides customers with paint, a canvas and
brushes that lead to a fun evening with friends and a finished piece of
art. The company maintains a strong focus on giving back to the local
community, and to date, Painting with a Twist has donated more than $2.7
million through their charity arm, Painting with a Purpose. As the
fastest-growing franchise in the industry, Painting with a Twist has
been ranked the No. 1 Paint and Sip franchise as part of Entrepreneur
magazine’s annual Franchise 500 edition for the past three years. For
more information about Painting with a Twist’s franchise opportunity,
visit www.paintingwithatwistfranchise.com.

Contacts

Fishman PR
Katherine Boncher, (847) 945-1300
kboncher@fishmanpr.com