Pamela’s Adds New Crop of Health-Driven Mixes That Are Protein-Rich and Full of Flavor

– New Line Includes Two Grain-Free Mixes Made With Almond,
Coconut, Pecan and Walnut Flours, Plus Five Sprouted Grain Pancake Mixes
Gluten-Free Fans Will Flip For –

UKIAH, Calif.–(BUSINESS WIRE)–Pamela’s
Products continues to live up to its role as an innovator and leader
in the baking and gluten-free categories by launching a Nut Flour Blend
and a Grain-Free Pancake Mix, along with a line of Sprouted Grain
Pancake Mixes. These additions seek to feed growing consumer demand for
nutrient-dense foods that specifically align with the many
specialty-food diets that 44 percent* of U.S. consumers subscribe to –
vegan, dairy-free, gluten-free, Paleo and more.

“I’m particularly proud of our Sprouted Grain Pancake Mixes that remind
me of when my father first introduced sprouted whole grains into his
natural foods store 50 years ago,” says founder and CEO Pamela
Giusto-Sorrells. “As I developed these new lines, I used my background
of working in my family’s bakery and my 28 years of experience blending
my gluten-free mixes to create higher-protein, nutrition-packed products
that also achieve my high standards for taste.”

Grain-Free Mixes

The fastest growing subset of the baking mix category, grain-free
appeals to those with a wide range of dietary needs, including those
following a dairy-free, egg-free, soy-free, or Paleo diet**.

• Pamela’s Nut Flour Blend – The first of its kind on the market,
  this blend offers a naturally sweet taste that combines almond flour,
  organic coconut flour, pecan flour and walnut flour and can be used
  just like almond meal.
• Pamela’s Grain-Free Pancake Mix – Rich in flavor with a moist
  texture, this mix is made from nut and coconut flours and offers six
  grams of protein and zero grams of sugar.

Sprouted Grain Pancake Mixes

Sprouted grains are quickly gaining interest with consumers who feel
that they are easier for the body to process. Pamela’s new line of
pancake mixes are made with organic sprouted grains and aim to build off
the success of the Baking & Pancake Mix, which is currently the
top-selling pancake mix in the natural channel.

• Buttermilk Pancake Mix – This mix offers the comfort of
  old-fashioned buttermilk pancakes with a strong nutritional profile.
• Protein Pancake Mix – Reap the benefits of 10 grams of protein
  by just eating pancakes made with Pamela’s Protein Pancake Mix.
• Non-Dairy Pancake Mix – An answer to Pamela’s fans most
  requested attribute, this mix whips up soft and fluffy pancakes and
  waffles that are free of dairy.
• 6 Grain Pancake Mix – This mix creates hearty pancakes, but
  with the added benefit of six organic sprouted whole grains.
• Buckwheat Pancake Mix – Wholesome and nutritious, this mix
  offers traditional buckwheat pancake flavor with the added nutritional
  benefit of organic sprouted grains.

The Grain-Free line and Sprouted Grain Pancake Mixes are Certified
Gluten-Free, Verified by the Non-GMO Project and are free of xanthan gum
and guar gums. Plus, they are made without artificial colors, flavors or
preservatives. Now hitting store shelves nationwide, the new pancake
mixes will be available for an SRP of $6.49-$7.99 per 12 oz. box, and
the Nut Flour Blend will be available for an SRP of $11.99 per 16 oz.
bag.

*2014 Packaged Facts report
**The Grain-Free Pancake Mix is made
with a baking powder that contains a small amount of potato starch as a
thickening substitute for Xanthan and/or Guar Gum and may not be
suitable for strict Paleo dieters.

About Pamela’s Products

A third-generation baker who is committed to making delicious foods for
gluten-free consumers and more, Pamela’s Products founder, Pamela
Giusto-Sorrells, has been making gluten-free foods since 1988. To this
day, she personally develops each of the products that bear her name,
often basing them on consumers’ desires and needs. Giusto-Sorrells has
created some of the best-selling gluten-free products on the market
including her top-selling baking mixes, cookies, snack bars, and graham
crackers. Pamela’s Products can be found in natural food and grocery
stores throughout the US and Canada, as well as online. For additional
information about Pamela’s Products, including recipes, baking and
allergy information, visit PamelasProducts.com
or find them on Facebook,
Instagram
and Twitter.

Contacts

Maxwell PR
Nicole Dionisopoulos, 503-231-3086
nicole@maxwellpr.com