Pampers Partners with International Superstar and Mom Thalia to Launch “Mi Música, Mi Herencia,” a Program Which Pays Tribute to the Unique Role Music Plays in Celebrating and Preserving Latino Babies’ Cultural Heritage

Pampers, the diaper brand committed to making a difference for Latino parents and babies right from the start, has partnered with international superstar and mother of two, Thalia, to announce the launch of “Mi Música, Mi Herencia,” an online initiative that pays tribute to the unique role music plays in celebrating and preserving Latino babies’ cultural identity. Pampers understands that beyond the typical responsibilities of learning to care for baby, Latino parents are also challenged with the unique responsibility of preserving and infusing their Hispanic culture while striking a balance to selectively incorporate and embrace American values. The “Mi Música, Mi Herencia” program celebrates the rich, culturally-diverse Hispanic heritage of little miracles’ and the unique role music plays in their happy, healthy development, and includes a call for entries for a baby video contest exclusively on the Pampers Latino Facebook page.

“The passage of cultural passion points is a powerful way to establish loving connections between parent and child,” said Fama Francisco, Pampers General Manager. “For Latino parents and babies we know that their cultural duality is their distinct identity and a source of pride. That’s why we are thrilled to pay tribute to the influential role music plays in preserving culture among Latino families by teaming up with international superstar, Thalia, to debut “Mi Música, Mi Herencia” as a hub that offers parents a place where they can celebrate their babies and culture through music.”

To kick-off the launch of “Mi Música, Mi Herencia” on Pampers Latino Facebook and highlight the influence that music has on baby’s happy, healthy development, the brand hosted a special musical experience last night at the New World Center in Miami. The event, a “Mi Música, Mi Herencia”

concert, was hosted by Pampers ambassador and mom, Thalia, and attended by hundreds of expectant moms, who were surprised with Pampers “belly phones” for their “belly bumps” upon arrival. The expecting moms were treated to a performance by the Henry Mancini Institute Orchestra at the Frost School of Music of beloved Latino musical favorites, becoming the first concert for babies before they are born – and their first gift of Latino heritage while in moms’ bellies!

“Music has always been a huge part of my life from a very young age, and today it remains a very powerful and natural way for me to connect with people, as well as my children,” said Thalia. “I’ve always tried to instill the best in them, as I am sure all parents do, and for me, one priority is to have them always maintain a strong tie to their Hispanic heritage to ensure the best of both worlds.”

LATIN BEAT FOR TINY FEET: PAMPERS LATINO BABY VIDEO CONTEST

Prior to the “Mi Música, Mi Herencia” showcase, Pampers rolled out its signature “teal carpet” at a pre-concert launch party for babies and their families who came out to celebrate the unique role music plays in evoking a beautiful bond to Latino heritage. Attendees had the opportunity to meet and greet Thalia and enjoy live musical orchestrations, toddler drum circles and musical craft stations. Attendees also had the chance to be among the first across the nation to capture footage of their little ones dancing to the Pampers “Mi Música, Mi Herencia” anthem — a medley of classic, iconic Spanish-language children’s songs adapted with a modern twist, and poised to make all babies move and groove with the beat!

Working with Thalia, the brand is asking Latino parents across the nation to become a part of the “Mi Música, Mi Herencia” movement. Beginning today through December 14, 2012, parents can visit the Pampers Latino Facebook Page (www.facebook.com/pamperslatino) and click on the Pampers “Mi Música, Mi Herencia” application to download the exclusive, musical anthem for free. Once downloaded, Pampers is inviting parents to capture their babies dancing to this featured medley of classic Latin American childhood songs and then encouraging them to upload their video submissions to the “Mi Música, Mi Herencia” gallery to share with the community — and — participate in the online contest for a chance to have their submissions selected to appear within a Pampers Latino television commercial that will premiere in early 2013!

To learn more about the “Mi Música, Mi Herencia” initiative, enjoy a free download of the anthem or enter a video for a chance to be featured in a future Pampers Latino television commercial, parents can log on to Pampers Latino Facebook page (www.facebook.com/pamperslatino).

For more information on Pampers visit www.pampers.com.

About Pampers®

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the Company’s largest global brand and is the world’s top-selling brand of baby diapers. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers diapers and the Pampers Parenting Network, visit http://www.Pampers.com.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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